Evidence map›Paper›PMID 35682537›Full record

ArticleInternational journal of environmental research and public health2022

Canadian COVID-19 Crisis Communication on Twitter: Mixed Methods Research Examining Tweets from Government, Politicians, and Public Health for Crisis Communication Guiding Principles and Tweet Engagement.

Melissa MacKay, Andrea Cimino, Samira Yousefinaghani, Jennifer E McWhirter, Rozita Dara, Andrew Papadopoulos

Open access · goldAbstract read
In one paragraph

Article in International journal of environmental research and public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.

0numbers the graph read from it
0cells of the map it votes in
8citing papers in PubMed
4.0field-weighted citation impact, top 7% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

8 citing papers in PubMed, 13 citations in OpenAlex.

  1. Enhancing risk and crisis communication with computational methods: A systematic literature review.Risk analysis : an official publication of the Society for Risk Analysis · 2025
    Article
  2. Co-Designing a Framework for Social Media Health Communication to Young People: A Participatory Research Study.Health expectations : an international journal of public participation in health care and health policy · 2025
    Article
  3. Article
  4. Article
  5. COVID-19 and Masking Disparities: Qualitative Analysis of Trust on the CDC's Facebook Page.International journal of environmental research and public health · 2023
    Article
  6. Article
  7. Review
  8. Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao.International journal of environmental research and public health · 2022
    Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 1 institution in 1 country.

Melissa MacKayDepartment of Population Medicine, University of Guelph, Guelph, ON N1G 2W1, Canada.ORCID 0000-0002-6682-1528
Andrea CiminoDepartment of Population Medicine, University of Guelph, Guelph, ON N1G 2W1, Canada.
Samira YousefinaghaniSchool of Computer Science, University of Guelph, Guelph, ON N1G 2W1, Canada.ORCID 0000-0001-5805-4608
Jennifer E McWhirterDepartment of Population Medicine, University of Guelph, Guelph, ON N1G 2W1, Canada.
Rozita DaraSchool of Computer Science, University of Guelph, Guelph, ON N1G 2W1, Canada.ORCID 0000-0002-3728-0275
Andrew PapadopoulosDepartment of Population Medicine, University of Guelph, Guelph, ON N1G 2W1, Canada.
University of Guelph · CA

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

To foster trust on social media during a crisis, messages should implement key guiding principles, including call to action, clarity, conversational tone, compassion and empathy, correction of misinformation, and transparency. This study describes how crisis actors used guiding principles in COVID-19 tweets, and how the use of these guiding principles relates to tweet engagement. Original, English language tweets from 10 federal level government, politician, and public health Twitter accounts were collected between 11 March 2020 and 25 January 2021 (

Indexed as

COVID-19Social MediaCanadaCommunicationGovernmentHumansPublic HealthCOVID-19crisis communicationsocial mediasocial media engagementTwitter

Identifiers

PMID35682537
PMCPMC9180105
OpenAlexW4281620124

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.