ArticleDigital health
Motivate me to exercise with you: The effects of social media fitness influencers on users' intentions to engage in physical activity and the role of user gender.
Article in Digital health. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 46 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
46 citing papers in PubMed, 123 citations in OpenAlex.
- An initial typology of the commercial determinants of physical activity.Health promotion international · 2026Article
- Drivers of Continued Fitness Short Video Usage: An Integrated Model of Technology Acceptance and Health Beliefs.Behavioral sciences (Basel, Switzerland) · 2026Article
- Educators, Not Influencers: Health Content Creator Perspectives on Research Recruitment Collaboration.Health expectations : an international journal of public participation in health care and health policy · 2026Article
- Understanding User Perspectives to Inform Personalized Physical Activity Promotion in a Health Care App: Qualitative Focus Group Interview Study.JMIR formative research · 2026Article
- How weak AI promotes exercise in China: evidence from CLDS2018.BMC public health · 2026Article
- Exercise adherence and subjective well-being: the chain mediating roles of self-efficacy and outcome expectations.Frontiers in psychology · 2026Article
- Article
- Fitness bloggers as health information suppliers: how content production ability and reputation serve as quality signals and shape knowledge dissemination in Chinese online communities.Frontiers in digital health · 2026Article
- Article
- Technology Addiction: Effects of Electronic Games and Social Media Use on Academic Performance and Symptoms of Psychiatric Disorders Among School-Age Adolescents.Health science reports · 2025Article
- Web and/or MD?: Empirically testing the relationships between internet use and visits to healthcare professionals.Social science & medicine (1982) · 2025Article
- Exploring Social Media Posts on Lifestyle Behaviors: Sentiment and Content Analysis.JMIR infodemiology · 2025Article
- The Influence of Attribution Style and Goal Accessibility on Health Beliefs and Exercise Willingness: Experimental Evidence from University Students.Behavioral sciences (Basel, Switzerland) · 2025Article
- Fear of intimate partner and women's engagement in exercise: insights from a national survey in Kenya.Journal of health, population, and nutrition · 2025Article
- Cardiovascular Health in the Transition From Adolescence to Emerging Adulthood: A Scientific Statement From the American Heart Association.Journal of the American Heart Association · 2025Review
- Online Fitness Content as a behavioral catalyst: extending the Theory of Planned Behavior to unmask time-dependent effects on resistance training engagement.Frontiers in psychology · 2025Article
- The influence of fitness celebrity livestream on women's exercise behavior intention: a moderated mediation model.Frontiers in psychology · 2025Article
- Digital interaction and active aging: the impact of social media use on physical activity behavior mediated by social capital and self-efficacy.Frontiers in psychology · 2025Article
- The code of sustainable success in fitness apps: social comparison mechanism enabled by user facilitated supports.Frontiers in public health · 2025Article
- The impact of fitness social media use on exercise behavior: the chained mediating role of intrinsic motivation and exercise intention.Frontiers in psychology · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Objective: Social media fitness influencers are evolving into a new digital form of health communicators whom consumers might turn to for assistance with more physical activity and exercise at home, especially in the current COVID-19 crisis. Drawing from source credibility theory, social cognitive theory, protection motivation theory and literature on physical activity, physical fitness and gender, we analyse how male and female users' evaluations of social media fitness influencers and user health-related variables impact intentions to exercise with the social media fitness influencer. Methods: Two consecutive studies using male and female YouTube fitness influencers were carried out. Structural equation modelling was conducted to test the proposed models and estimate the path coefficients. Results: Study 1 ( Conclusion: Social media fitness influencers who are perceived as trustworthy, as experts and as attractive, can be effective for increasing men's and women's physical activity. Perceived motivating power of the influencer emerged as a key variable that predicts intentions to exercise. User health-related variables have different effects on intentions to exercise for men and women.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.