ArticleGlobalization and health2022
"Using information to shape perception": tobacco industry documents study of the evolution of Corporate Affairs in the Miller Brewing Company.
Article in Globalization and health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers, 1 of them a synthesis that pooled it.
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Who cites it
9 citing papers in PubMed, 1 synthesis or guideline pooled it.
- From the tobacco industry's uses of science for public relations purposes to the alcohol industry: Tobacco industry documents study.Drug and alcohol review · 2023Pooled it
- Do alcohol industry-funded organisations act to correct misinformation? A qualitative study of pregnancy and infant health content following independent analysis.Globalization and health · 2025Article
- Continuities and change in alcohol policy at the global level: a documentary analysis of the 2010 Global Strategy for Reducing the Harmful Use of Alcohol and the Global Alcohol Action Plan 2022-2030.Globalization and health · 2024Article
- Are we moving into a new era for alcohol policy globally? An analysis of the Global Alcohol Action Plan 2022-30.BMJ global health · 2024Article
- Constructing public-private partnerships to undermine the public interest: critical discourse analysis of Working Together published by the International Alliance for Responsible Drinking.Globalization and health · 2023Article
- Under the influence: system-level effects of alcohol industry-funded health information organizations.Health promotion international · 2023Article
- Alcohol policy framing in South Africa during the early stages of COVID-19: using extraordinary times to make an argument for a new normal.BMC public health · 2023Article
- Protecting children and young people from contemporary marketing for gambling.Health promotion international · 2023Article
- The emperor has no clothes: a synthesis of findings from the Transformative Research on the Alcohol industry, Policy and Science research programme.Addiction (Abingdon, England) · 2023Review
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
backgroundThe Miller Brewing Company (MBC) was wholly owned by Phillip Morris (PM), between 1970 and 2002. Tobacco industry document studies identify alliances between the alcohol and tobacco industries to counter U.S. policies in the 1980s and 1990s. This investigation sought to study in-depth inter-relationships between MBC and PM, with a particular focus on alcohol policy issues. We used the Truth Tobacco Industry Documents library to trace the evolution of corporate affairs and related alcohol policy orientated functions within and between MBC and PM.
resultsMBC was structured and led by PM senior executives from soon after takeover in 1970. Corporate Affairs sought to influence public perceptions of alcohol to align them with business interests. Alcohol education was specifically designed to prevent the adoption of policies inimical to those interests (e.g., raising excise taxes). Strategic consideration of alcohol policy issues was integrated within company-wide thinking, which sought to apply lessons from tobacco to alcohol and vice versa. PM directly led key alcohol industry organisations nationally and globally, which have successfully delayed the adoption and implementation of known effective policy measures in the U.S. and worldwide.
conclusionsPM has been a key architect of alcohol industry political strategies. This study builds on earlier work on alcohol companies in the tobacco documents, and offers historical data on how tobacco companies have used commercial involvements in other sectors to influence wider public health policy. We are only beginning to appreciate how multi-sectoral companies internally develop political strategies across product categories. Global health and national governmental policy-making needs to be better protected from business interests that fundamentally conflict with public health goals.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.