Evidence map›Paper›PMID 35576578›Full record

ArticleJMIR formative research2022

Misinformation About the Human Gut Microbiome in YouTube Videos: Cross-sectional Study.

Swathikan Chidambaram, Yathukulan Maheswaran, Calvin Chan, Lydia Hanna, Hutan Ashrafian, Sheraz R Markar, Viknesh Sounderajah, John C Alverdy, Ara Darzi

Open access · goldAbstract read
In one paragraph

Article in JMIR formative research, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
7citing papers in PubMed, 1 pooled it
1.8field-weighted citation impact, top 16% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

7 citing papers in PubMed, 1 synthesis or guideline pooled it, 11 citations in OpenAlex.

  1. Pooled it
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

9 authors at 3 institutions in 3 countries.

Swathikan ChidambaramDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0002-4009-3243
Yathukulan MaheswaranDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0002-3013-1840
Calvin ChanDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0002-8236-5323
Lydia HannaDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0002-5477-5085
Hutan AshrafianDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0003-1668-0672
Sheraz R MarkarDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0001-8650-2017
Viknesh SounderajahDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0002-4595-8402
John C AlverdyDepartment of Surgery, University of Chicago, Chicago, IL, United States.ORCID https://orcid.org/0000-0003-1854-4551
Ara DarziDepartment of Surgery & Cancer, Imperial College London, London, United Kingdom.ORCID https://orcid.org/0000-0001-7815-7989
Imperial College London · GBNational Health Service · GBUniversity of Chicago · US

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundSocial media platforms such as YouTube are integral tools for disseminating information about health and wellness to the public. However, anecdotal reports have cited that the human gut microbiome has been a particular focus of dubious, misleading, and, on occasion, harmful media content. Despite these claims, there have been no published studies investigating this phenomenon within popular social media platforms.

objectiveThe aim of this study is to (1) evaluate the accuracy and reliability of the content in YouTube videos related to the human gut microbiome and (2) investigate the correlation between content engagement metrics and video quality, as defined by validated criteria.

methodsIn this cross-sectional study, videos about the human gut microbiome were searched for on the United Kingdom version of YouTube on September 20, 2021. The 600 most-viewed videos were extracted and screened for relevance. The contents and characteristics of the videos were extracted and independently rated using the DISCERN quality criteria by 2 researchers.

resultsOverall, 319 videos accounting for 62,354,628 views were included. Of the 319 videos, 73.4% (n=234) were produced in North America and 78.7% (n=251) were uploaded between 2019 and 2021. A total of 41.1% (131/319) of videos were produced by nonprofit organizations. Of the videos, 16.3% (52/319) included an advertisement for a product or promoted a health-related intervention for financial purposes. Videos by nonmedical education creators had the highest total and preferred viewership. Daily viewership was the highest for videos by internet media sources. The average DISCERN and Health on the Net Foundation Code of Conduct scores were 49.5 (SE 0.68) out of 80 and 5.05 (SE 2.52) out of 8, respectively. DISCERN scores for videos by medical professionals (mean 53.2, SE 0.17) were significantly higher than for videos by independent content creators (mean 39.1, SE 5.58; P<.001). Videos including promotional materials had significantly lower DISCERN scores than videos without any advertisements or product promotion (P<.001). There was no correlation between DISCERN scores and total viewership, daily viewership, or preferred viewership (number of likes).

conclusionsThe overall quality and reliability of information about the human gut microbiome on YouTube is generally poor. Moreover, there was no correlation between the quality of a video and the level of public engagement. The significant disconnect between reliable sources of information and the public suggests that there is an immediate need for cross-sector initiatives to safeguard vulnerable viewers from the potentially harmful effects of misinformation.

Indexed as

content analysisgut healthmicrobiomemisinformationpublicsocial mediaYouTube

Identifiers

PMID35576578
PMCPMC9152718
OpenAlexW4226399908

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.