How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms.

Wei Song, Taiyang Zhao, Ershuai Huang, Wei Liu

Abstract read

In one paragraph

Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it

0cells of the map it votes in

1citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

From technology to interaction: How ritual interaction drives participation intention in immersive digital environments.iScience · 2026
Article

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Wei SongYatai School of Business Management, Jilin University of Finance and Economics, Changchun, China.

Taiyang ZhaoDepartment of Psychology, School of Philosophy and Sociology, Jilin University, Changchun, China.

Ershuai HuangSchool of Business Administration Research Center for Energy Economics, Henan Polytechnic University, Jiaozuo, China.

Wei LiuBusiness School, Qingdao University, Qingdao, China.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Ritualistic consumption refers to integrating ritual elements into the process of product design and usage. By conducting three studies, we find that ritualistic consumption can offer new and interesting experiences and help consumers gain a sense of control. Both positive and negative emotions can promote ritualistic consumption tendencies. However, their underlying psychological mechanisms are different. Specifically, positive emotion can arouse consumers' desire for interesting experience and thus promotes their preference for ritualistic consumption, while negative emotion can arouse consumers' need for control and thus promote their preference for ritualistic consumption. Our research results offer a theoretical contribution and practical inspiration for emotional marketing.

Indexed as

interesting experiencesnegative emotionpositive emotionritualistic consumptionsense of control

Identifiers

PMID35572261

DOI10.3389/fpsyg.2022.901572

PMCPMC9097913

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.