ArticleFrontiers in psychology2022
Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
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Who cites it
17 citing papers in PubMed.
- Sustainable care: How CSR shapes wellbeing in healthcare organizations in Beijing, Shanghai, and Guangzhou.PloS one · 2025Article
- Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms.PloS one · 2024Article
- Article
- The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature.Behavioral sciences (Basel, Switzerland) · 2023Article
- Internal Corporate Social Responsibility and Employee Burnout: An Employee Management Perspective from the Healthcare Sector.Psychology research and behavior management · 2023Article
- Psychology in action: Social media communication, CSR, and consumer behavior management in banking.PloS one · 2023Article
- From Corporate Social Responsibility to Employee Well-Being: Navigating the Pathway to Sustainable Healthcare.Psychology research and behavior management · 2023Article
- The Relationship between Corporate Social Responsibility on Social Media and Brand Advocacy Behavior of Customers in the Banking Context.Behavioral sciences (Basel, Switzerland) · 2022Article
- Corporate Social Responsibility and Energy-Related Pro-Environmental Behaviour of Employees in Hospitality Industry.International journal of environmental research and public health · 2022Article
- Reducing Healthcare Employees' Burnout through Ethical Leadership: The Role of Altruism and Motivation.International journal of environmental research and public health · 2022Article
- Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation.International journal of environmental research and public health · 2022Article
- Managing Hospital Employees' Burnout through Transformational Leadership: The Role of Resilience, Role Clarity, and Intrinsic Motivation.International journal of environmental research and public health · 2022Article
- Proposing a Robust Model to Reduce Employees' Turnover Intentions in an Ethical Leadership Framework: Empirical Evidence from the Healthcare Sector.International journal of environmental research and public health · 2022Article
- Environmentally Specific Servant Leadership and Employees' Energy-Specific Pro-Environmental Behavior: Evidence from Healthcare Sector of a Developing Economy.International journal of environmental research and public health · 2022Article
- Advancing the debate on hotel employees' environmental psychology by promoting energy-saving behavior in a corporate social responsibility framework.Frontiers in psychology · 2022Article
- Preparing for the "black swan": Reducing employee burnout in the hospitality sector through ethical leadership.Frontiers in psychology · 2022Article
- Managing healthcare employees' burnout through micro aspects of corporate social responsibility: A public health perspective.Frontiers in public health · 2022Article
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Considering the stiff competitiveness situation in every sector, promoting the advocacy behavior of employees is of seminal importance for an organization. With this regard, the hospitality sector has no exceptions, however, a review of the prior literature uncovers that most of the prior studies on advocacy behavior were conducted from the standpoint of consumers, and the role of employees' advocacy behavior, especially in the context of the hospitality sector, remained an understudied area. Research also shows that the corporate social responsibility (CSR) efforts of an organization can significantly influence employees' behavior but the relationship of CSR to spur employees' advocacy behavior was not discussed earlier. Against this knowledge gap, the current work aims to investigate the relationship between CSR and employees' advocacy behavior in the hotel sector of a developing economy with the mediating effect of employees' engagement. A hypothesized model was developed, which was validated by collecting data from different hotel employees through a self-administered questionnaire. The findings offer different theoretical and practical implications. Theoretically, one important implication was that the CSR perceptions of hotel employees can drive their advocacy behavior. Practically, the study implicates that hotels can improve their reputation significantly by converting their employees into advocates, as the personal information source is preferred over company-generated information sources. Moreover, the CSR commitment of a hotel can lead the employees to a higher level of engagement, which then motivates them to act as advocates.
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