ArticleThe Journal of nutrition2022
Adults' Exposure to Unhealthy Food and Beverage Marketing: A Multi-Country Study in Australia, Canada, Mexico, the United Kingdom, and the United States.
Article in The Journal of nutrition, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers, 1 of them a synthesis that pooled it.
What it found
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The trial behind it
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Who cites it
11 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2025Pooled it
- Marketing health by geographic location: improving awareness of the New Mexico Double Up Food Bucks program.BMC nutrition · 2026Article
- Public support for unhealthy food marketing policies in Australia: A cross-sectional analysis of the International Food Policy Study 2022.Australian and New Zealand journal of public health · 2025Article
- Global food retail environments are increasingly dominated by large chains and linked to the rising prevalence of obesity.Nature food · 2025Article
- Food digital marketing on social media: trends and strategies of Brazil's leading meal delivery app.Frontiers in nutrition · 2025Article
- Prevalence of ultra-processed foods and beverages in newly launched products across the Americas: a comparison between the United States and Latin American countries from 2018 to 2023.Frontiers in public health · 2025Article
- Public support for food policies in Mexican adults: Findings from the International Food Policy Study, 2017-2021.Preventive medicine · 2023Article
- Kilocalorie labelling in the out-of-home sector: an observational study of business practices and consumer behaviour prior to implementation of the mandatory calorie labelling policy in England, 2022.BMC public health · 2023Observational
- The relationship between parent's self-reported exposure to food marketing and child and parental purchasing and consumption outcomes in five countries: findings from the International Food Policy Study.Journal of nutritional science · 2023Article
- The perspective of hypertension and salt intake in Chinese population.Frontiers in public health · 2023Review
- Exploring Socioeconomic Disparities in Adults' Interactions with the Digital Food Environment: A Qualitative Study.Inquiry : a journal of medical care organization, provision and financingArticle
Corrections and comments
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Authors and funding
11 authors.
Funding
Abstract
backgroundFood marketing increases product appeal, purchasing, and consumption, using diverse strategies and locations to reach consumers.
objectivesThe aim of this study was to examine differences in adults' self-reported exposure to various marketing strategies (brand and licensed characters, celebrities, and sponsorship of sports and cultural events) and locations (television, radio, and digital media) across 5 countries: Australia, Canada, Mexico, the United Kingdom, and the United States.
methodsWe analyzed cross-sectional survey data on self-reported exposure to food marketing strategies and locations collected in 2018 by the International Food Policy Study. Participants (n = 21,678) aged ≥18 years completed an online survey. Exposures to unhealthy food marketing strategies and locations in the prior 30 days were self-reported. Regression models examined differences in marketing exposure and locations across countries.
resultsThe average number of unhealthy food marketing strategies to which participants reported being exposed ranged from 0.5 in the United Kingdom to 2.3 in Mexico. Self-reported exposure to strategies across all countries was highest for brand characters (32%), followed by licensed characters (22%). In total, the reported mean exposure of marketing locations was 1.6 in the prior month. Television was the most prevalent location (44%), followed by digital marketing (32%). Adjusted models indicated that the odds of reporting exposure to marketing strategies and marketing locations were higher for Mexico compared to the rest of the countries.
conclusionsAdults report a variety of exposures to unhealthy food marketing in all countries, but exposure was highest in Mexico. Special attention should be paid to regulating marketing strategies, such as brand characters and licensed characters, and locations, such as television and digital marketing.
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