ArticleFrontiers in psychology2022
The Nexuses Between Social Media Marketing Activities and Consumers' Engagement Behaviour: A Two-Wave Time-Lagged Study.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics.PloS one · 2025Article
- Turning Lemons into Lemonade: Social Support as a Moderator of the Relationship Between Technostress and Quality of Life Among University Students.Psychology research and behavior management · 2024Article
- The Nexus Between High-Involvement Work Practices and Employees' Proactive Behavior in Public Service Organizations: A Time-Lagged Moderated-Mediation Model.Psychology research and behavior management · 2023Article
- A Moderated Mediation Model Linking Excessive Enterprise Social Media Usage With Job Performance.Frontiers in psychology · 2022Article
- Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context.Frontiers in psychology · 2022Article
- A study on the impact of official promotion short videos on tourists' destination decision-making in the post-epidemic era.Frontiers in psychology · 2022Article
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Authors and funding
7 authors.
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Abstract
This study examined how social media marketing activities (SMMA) influence consumers' engagement behaviour in developing countries. Based on the stimulus-organism-response theory, we examined the effect of SMMA on consumers' engagement intention and further investigated the moderating effect of social media sales intensity. The study employed a time-lagged design with two waves to confirm the hypothesised framework. The study findings showed that SMMA positively influence consumers' engagement intention and engagement behaviour. In addition, social media sales intensity strengthens the link between engagement intention and engagement behaviour. This study adds to the literature on social media and discusses its practical implications.
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