ArticleBMC public health2022
Public health perinatal promotion during COVID-19 pandemic: a social media analysis.
Article in BMC public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
8 citing papers in PubMed.
- Evaluating the efficacy of digital media platforms in disseminating public health information: A global review with implications for South Africa.African journal of primary health care & family medicine · 2026Review
- Predictors of COVID-19 Pandemic-Related Pregnancy Stress: Prenatal and Postpartum Experiences in Canada.International journal of environmental research and public health · 2025Article
- The Spectrum of Hesitancy in COVID-19 Vaccine Uptake Among Pregnant Latinas on the United States-Mexico Border.Women's reproductive health (Philadelphia, Pa.) · 2025Article
- Quality of information in gestational diabetes mellitus videos on TikTok: Cross-sectional study.PloS one · 2025Article
- Short video platforms as sources of health information about cervical cancer: A content and quality analysis.PloS one · 2024Article
- Public health agencies' use of social media for communication during pandemics: a scoping review of the literature.Osong public health and research perspectives · 2023Article
- Public Engagement in Digital Recommendations for Promoting Healthy Parental Behaviours from Preconception through the First 1000 Days.International journal of environmental research and public health · 2023Article
- Experiences of Canadian perinatal care during the COVID-19 pandemic: Analysis of open-ended survey responses.Women's health (London, England)Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundCanadian public health agencies, both municipal/regional and provincial/territorial, are responsible for promoting population health during pregnancy and the early postnatal period. This study examines how these agencies use web-based and Facebook channels to communicate perinatal health promotion during the emergence of the COVID-19 pandemic.
methodsPerinatal health promotion content of websites and Facebook posts from a multijurisdictional and geographically diverse sample of government and non-governmental organizations (NGO) were evaluated using thematic content analysis in 2020.
resultsMajor Facebook perinatal health promotion themes included breastfeeding, infant care, labor/delivery, parenting support and healthy pregnancy. Facebook COVID-19-themed perinatal health promotion peaked in the second quarter of 2020. Websites emphasized COVID-19 transmission routes, disease severity and need for infection control during pregnancy/infant care, whereas Facebook posts focussed on changes to local health services including visitor restrictions. NGO perinatal health promotion reflected organizations' individual mandates.
conclusionsCanadian government use of Facebook to disseminate perinatal health promotion during the COVID-19 pandemic varied in terms of breadth of topics and frequency of posts. There were missed opportunities to nuance transmission/severity risks during pregnancy, thereby proactively countering the spread of misinformation.
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