ArticleAsian Pacific journal of cancer prevention : APJCP2022
Is Exposure to Social Media Advertising and Promotion Associated with E-cigarette Use? Evidence from Indonesia.
Article in Asian Pacific journal of cancer prevention : APJCP, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers, 1 of them a synthesis that pooled it.
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Who cites it
12 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Impact of e-cigarette advertising, promotion, and sponsorship on cognition and behavior: a systematic review of public responses.BMC health services research · 2025Pooled it
- A multi-platform analysis of e-cigarette online marketing in China (2024-2025).Dialogues in health · 2026Article
- E-cigarette use and susceptibility among Indonesian youth: the role of social environment, social media, and individual factors.BMC public health · 2025Article
- Clearing the haze: novel methodology objectively assessing children's online exposure to tobacco and vape marketing.Health promotion international · 2025Article
- Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.Journal of medical Internet research · 2024Article
- E-cigarette use, perceived risks, attitudes, opinions of e-cigarette policies, and associated factors among Thai university students.Tobacco induced diseases · 2024Article
- Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers.Substance use & misuse · 2024Article
- Article
- The Effectiveness of Self-Help Group (SHG) Intervention on Smoking Prevention of Adolescents in Aceh, Indonesia: A Controlled Field Trail.Asian Pacific journal of cancer prevention : APJCP · 2023Article
- Geographic and Socioeconomic Inequalities in Delays in COVID-19 Vaccinations: A Cross-Sectional Study in Indonesia.Vaccines · 2022Article
- E-Cigarette Use among University Students from One University in Hanoi, Vietnam, and Associated Factors.Asian Pacific journal of cancer prevention : APJCP · 2022Article
- Exposure to Outdoor Tobacco Advertisements Near Home is Associated with Smoking among Youth in Indonesia.Asian Pacific journal of cancer prevention : APJCP · 2022Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundE-cigarette use is a growing public health concern globally, including in Indonesia.
objectiveOur study aimed to assess whether exposure to advertising and promotion in social media is associated with e-cigarette use in Indonesia, an upper-middle-income country.
methodsWe conducted mixed-method research including quantitative and qualitative methods. For the quantitative methods, we did an online survey in the five largest cities in the country with 1,239 participants during September-October 2020. For the qualitative method, we conducted an in-person focused group discussion during November 2020 (while complying to the COVID-19 protocols).
resultsWe found high rates of e-cigarette ever use (29%) and current use (13%) among study participants. There was high exposure to e-cigarette advertising and promotion in social media, with a majority of participants (84%) reported ever seeing e-cigarette adverts or promotions on Facebook, Instagram, YouTube, and others. Both high rates of e-cigarette use and exposure to social media advertising are associated. Participants reported ever seeing adverts and promotions were 2.91 times and 2.82 times more likely ever to use and currently use e-cigarettes, respectively, after controlling for socioeconomic factors, region, and cigarette smoking status.
conclusionExposure to social media advertising and promotion is associated with e-cigarette use in Indonesia.
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