ArticleFrontiers in psychology2022
Toward Sustainable Consumption Behavior in Online Education Industry: The Role of Consumer Value and Social Identity.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Be My Assistant or My Partner? How AI Relational Roles and Goal Distance Impact Consumers' Intentions to Participate in Collective Sustainable Behavior.Behavioral sciences (Basel, Switzerland) · 2026Article
- Substantiating Nexus Between Consumption Values and Sustainable Consumption Behavior: A Way Toward Sustainable Business.Frontiers in psychology · 2022Article
- Toward a knowledge economy: Factors affecting the sustainable consumption behavior in the Chinese online education industry.Frontiers in psychology · 2022Article
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3 authors.
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Abstract
The prosperous development of online education in the digital age harvested countless consumers. Education for sustainable development is an important proposition for both academic community and practitioner, however, current little studies have shed light on Sustainable Consumption Behavior in online education industry (SCBOEI). The Consumer Value Theory and Social Identity Theory as theoretical basis linked with the field of Sustainable Consumption Behavior. This study is to further investigate the role of consumer value and social identity in the relation to Sustainable Consumption Behavior. Putting forward suggestions from this study to online education providers toward sustainable development. Method: Data on the impact of personal value on SCBOEI through a survey method with 552 valid students as respondents are collected from higher education institutions in China. A structural equation modeling approach is employed in this study for data analysis. Results: The result shows at the level of excellent model fit as indicated by all indicators: Implications: The study significantly contributes to market promotion, college students, education planning, and teaching. Online education market personnel and college students can better understand the significance of sustainable development aspect of online education. Teaching and learning activities help lead students to SCBOEI by shaping their values and identities while paying more attention to quality education, knowledge sharing, and social equality.
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