ArticlePsychology & marketing2022
Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health.
Article in Psychology & marketing, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed.
- What drives emotional escalation in crisis talk? Collectivenism, topics, and LLM-assisted measurement on Zhihu.Frontiers in psychology · 2026Article
- Mask wearing as a prosocial behavior: Proposing and testing the moral norms activation model.PloS one · 2025Article
- Review
- How does collectivism help deal with perceived vaccine artificiality? The case of COVID-19 vaccination intent in European young adults.PloS one · 2024Article
- The first-to-test bias: Impact of testing order on assigning responsibility for contagion.PloS one · 2024Article
- Determinants of COVID-19 vaccination coverage in European and Organisation for Economic Co-operation and Development (OECD) countries.Frontiers in public health · 2024Article
- Country's value priorities in health crisis: How dominant societal motivations shape COVID-19 severity.SSM - population health · 2023Article
- Beyond the surface: accounting for confounders in understanding the link between collectivism and COVID-19 pandemic in the United States.BMC public health · 2023Article
- Article
- Development and cross-national investigation of a model explaining participation in WHO-recommended and placebo behaviours to prevent COVID-19 infection.Scientific reports · 2022Article
- Risk, Obligation, and Public Noncompliance with Mobility Directives in China during the COVID-19 Pandemic.International journal of environmental research and public health · 2022Article
- Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health.Psychology & marketing · 2022Article
- Collectivism, individualism and COVID-19 prevention: a cross sectional study of personality, culture and behavior among Canadians.Health psychology and behavioral medicine · 2022Article
- Collectivism reduces objective mobility trends to public areas during the COVID-19 pandemic.Frontiers in public health · 2022Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Apart from personal- and societal-level factors, we propose that collectivism also plays a role in the spread of COVID-19. Results from six studies using both secondary datasets and laboratory experiments conducted in two different countries demonstrate that collectivism is: (a) negatively associated with the spread of COVID-19 and (b) positively associated with the self-importance/expectation to engage in widely publicized behaviors to prevent the spread of the disease, as well as with greater likelihood to vaccinate against COVID-19. Finally, the higher likelihood of people high (vs. low) in collectivism to engage in preventive behaviors is driven by their belief that others consider it important to engage in such behaviors. The effects were robust and emerged by measuring collectivism both at the country level and at the individual level. We conclude by proposing features of public health campaigns likely to elicit compliance behavior to control the spread of COVID-19.
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