ArticleBMJ open2022
Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups.
Article in BMJ open, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Behavioral, cognitive and emotional determinants of getting vaccinated for COVID-19 and the mediating role of institutional trust among young adults in Cyprus.BMC public health · 2024Article
- Article
- Portrait of French-speaking minorities with respect to vaccination against COVID-19.Canada communicable disease report = Releve des maladies transmissibles au Canada · 2023Article
- A survey of COVID-19 vaccine acceptance across 23 countries in 2022.Nature medicine · 2023Article
- National Security Law Education in Hong Kong: Qualitative Evaluation Based on the Perspective of the Students.International journal of environmental research and public health · 2022Article
Corrections and comments
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Authors and funding
14 authors.
Funding
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Abstract
objectivesTo understand Canadian's attitudes and current behaviours towards COVID-19 public health measures (PHM), vaccination and current public health messaging, to provide recommendations for a public health intervention.
designTen focus groups were conducted with 2-7 participants/group in December 2020. Focus groups were transcribed verbatim and analysed using content and inductive thematic analysis. The capability opportunity motivation behaviour Model was used as our conceptual framework.
settingFocus groups were conducted virtually across Canada.
participantsParticipants were recruited from a pool of individuals who previously completed a Canada-wide survey conducted by our research team.
main outcome measureKey barriers and facilitators towards COVID-19 PHM and vaccination, and recommendations for public health messaging.
resultsSeveral themes were identified (1) participants' desire to protect family and friends was the main facilitator for adhering to PHM, while the main barrier was inconsistent PHM messaging and (2) participants were optimistic that the vaccine offers a return to normal, however, worries of vaccine efficacy and effectiveness were the main concerns. Participants felt that current public health messaging is inconsistent, lacks transparency and suggested that messaging should include scientific data presented by a trustworthy source.
conclusionsWe suggest six public health messaging recommendations to increase adherence to PHM and vaccination (1) use an unbiased scientist as a spokesperson, (
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