ArticleFoods (Basel, Switzerland)2022
Meating Conflict: Toward a Model of Ambivalence-Motivated Reduction of Meat Consumption.
Article in Foods (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Disentangling the meat paradox: A comparative review of meat-related conflicts across dietary behaviours.The British journal of social psychology · 2026Review
- The experience of recurring ambivalence and its relation to effortful problem-focused coping.Scientific reports · 2026Article
- Ambivalence towards food, healthy eating and the role of self-compassion.British journal of health psychology · 2025Article
- Research on Influencing Factors of Food Choice and Food Consumption.Foods (Basel, Switzerland) · 2023Article
- The social tensions felt within: Explaining felt ambivalence about polarized societal debates through perceived opinion discrepancies in the social environment.The British journal of social psychology · 2023Article
- Ideological resistance to veg*n advocacy: An identity-based motivational account.Frontiers in psychology · 2022Article
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Authors and funding
5 authors.
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Abstract
An increasing number of people are concerned about eating meat, despite enjoying doing so. In the present research, we examined whether the desire to resolve this ambivalence about eating meat leads to a reduction in meat consumption. Our model of ambivalence-motivated meat reduction proposes that the pervasive nature of evaluative conflict motivates meat avoidance, and we highlight two potential mechanisms involved: the anticipation of ambivalence reduction through behavioral change, and information seeking for contents that facilitate meat reduction. Study 1 drew on a cross-sectional 6-day food diary with 7485 observations in a quota sample to investigate why meat-related ambivalence arises and to demonstrate the correlation of ambivalence with meat reduction. Two experiments investigated the causal direction of this association by showing that ambivalence-induced discomfort motivated participants to eat less meat when they introspected on their preexisting incongruent evaluations (Study 2 and 3), which was mediated by the aforementioned mechanisms involved (Study 3; preregistered). The studies utilized diverse samples from Germany, England, and the US (total
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