ArticleCancer control : journal of the Moffitt Cancer Center
'Exploring the Influence of Social Media Influencers on Intention to Attend Cervical Screening in the UK: Utilising the Theory of Planned Behaviour'.
Article in Cancer control : journal of the Moffitt Cancer Center. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers, 1 of them a synthesis that pooled it.
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Who cites it
6 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Assessment of global antimicrobial resistance campaigns conducted to improve public awareness and antimicrobial use behaviours: a rapid systematic review.BMC public health · 2024Pooled it
- Helpful or harmful? Navigating the impact of social media influencers' health advice: insights from health expert content creators.BMC public health · 2024Article
- Factors associated with awareness of and undergoing Pap smear tests among Jordanian women.Narra J · 2024Article
- When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation.Social science & medicine (1982) · 2022Article
- Predictors of intention to receive cervical cancer screening among commercial sex workers in Gondar city, northwest Ethiopia: application of the theory of planned behavior.BMC women's health · 2022Article
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Authors and funding
2 authors.
Funding
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Abstract
objectivesCervical cancer is 99.8% preventable when detected early; however, uptake of screening in the United Kingdom is at a 20-year low. Recently, a number of social media influencers have video logged about their experiences of cervical screening through narrative communication with their audience. Here we aimed to explore if accessing cervical screening information from a social media influencer can impact the theory of planned behaviour variables and predict intention to attend cervical screening appointments.
designUtilising a cross-sectional design a volunteer sample of 102 UK women (mean age = 28; SD = 3.10; range = 25-35) took part in an online questionnaire study.
resultsHierarchical regression modelling revealed attitude as a significant predictor of intention to attend a cervical screening appointment and that social media influencers affect attitudes of their audience, indirectly influencing intention to attend.
conclusionHealth messages communicated by social media influencers are effective in promoting positive attitudes but not directly influence intention to attend towards cervical screening. Further research should explore influencer impact on attitudes towards this health behaviour with the ultimate aim of increasing attendance and consequently saving lives.
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