ArticleHealth promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals2023
Impact of the Act-Belong-Commit campaign on mental health help-seeking behaviour.
Article in Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The trial behind it
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Who cites it
6 citing papers in PubMed.
- Mental health promotion in municipal settings - promoters and inhibitors in the implementation of ABC for good mental health in Norway.BMC public health · 2026Article
- The Effectiveness of Social Media Campaigns in Improving Knowledge and Attitudes Toward Mental Health and Help-Seeking in High-Income Countries: Scoping Review.Journal of medical Internet research · 2025Article
- Formal help-seeking among community-based Czech individuals with sexual interest in minors is associated with the perceived urgency of self-identified concerns.Frontiers in psychology · 2025Article
- A 'Vocal Locals' social network campaign is associated with increased frequency of conversations about mental health and improved engagement in wellbeing-promoting activities in an Australian farming community.BMC public health · 2024Article
- Impact on Students of the Act-Belong-Commit Mentally Healthy Schools Framework.Children (Basel, Switzerland) · 2023Review
- Impact of the Act-Belong-Commit campaign on mental health help-seeking behaviour.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2023Article
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
issue addressedDespite the high prevalence of mental ill-health amongst Australians, many people do not seek help for their mental ill-health. A delay in help-seeking is associated with poorer outcomes. This study investigated the extent to which the Act-Belong-Commit mental health promotion campaign prompted people to seek information or professional help for mental ill-health.
methodsA sample of 1200 respondents took part in two state-wide surveys (n = 600 each). Participants aware of the Act-Belong-Commit campaign were asked questions related to information-seeking and help-seeking behaviours because of the campaign.
resultsOf those aware of the campaign, 8% stated that the campaign prompted them to seek information and 4% stated that the campaign prompted them to seek help for a mental health problem. Those with a mental illness experience (MIE) were significantly more likely than those without to report that the campaign prompted them to look for information (12% vs 6%) and seek help for a mental health problem (9.5% vs 1.2%). Extrapolating these results to the total adult population of Western Australia indicated that around 120 000 adults had sought mental health information, and around 60 000 had sought help as a result of the campaign.
conclusionsThe campaign not only initiated the seeking of information or professional help for a mental health problem amongst those with no prior thoughts of such, but also prompted those who were already thinking about seeking information or getting help to act sooner than they otherwise would. SO WHAT?: Although previous research suggests that mental health literacy interventions have limited impact on help-seeking, the presented data show that the Act-Belong-Commit approach can have a significant impact on help-seeking, particularly amongst those with a MIE, which could yield substantial social and economic return on investment benefits if intensified at both the media and community grass roots levels.
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