ArticleFoods (Basel, Switzerland)2022
Sustainable Home Meal Replacement (HMR) Consumption in Korea: Exploring Service Strategies Using a Modified Importance-Performance Analysis.
Article in Foods (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed, 22 citations in OpenAlex.
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- Eating behaviors, home meal replacement consumption, and nutrition quotient: a comparative study of male shift and non-shift workers in Chungcheong, Korea.Nutrition research and practice · 2025Article
- Consumer Preferences for Low-Amylose Rice: A Sensory Evaluation and Best-Worst Scaling Approach.Foods (Basel, Switzerland) · 2025Article
- Satisfaction evaluation of ecological restoration in abandoned mines based on the residents' perception: a case study in Ganzhou, Jiangxi.Scientific reports · 2024Article
- A study on the consumer behavior and attitude toward low-sodium convenience store foods.Nutrition research and practice · 2024Article
- The Analysis of Residents' Intention to Consume Pre-Made Dishes in China: A Grounded Theory.Foods (Basel, Switzerland) · 2023Article
- Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm.International journal of environmental research and public health · 2022Article
Corrections and comments
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Authors and funding
2 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The COVID-19 pandemic has changed traditional consumer consumption behavior and requires a new service strategy to cope with sustainable consumption. Moreover, it is necessary to focus academic attention on consumer behavior to cook and eat more easily amid Korea's socioeconomic changes such as the increase in single-person households, aging, rising prices, and continuing economic recession. In this study, we used a revised importance-performance analysis (IPA) to identify specific measures to improve consumer satisfaction with home meal replacements (HMRs). An online survey of Korean adults who had purchased HMRs was conducted based on a convenience sampling method. According to the results, items that could be intensively improved were the 'introduction of new dishes', 'creation of various flavors', 'cost-effectiveness, and 'reasonable price', whereas 'easy to prepare', 'easily available', and 'identified country of origin' received favorable assessments. With the growth of the non-face-to-face economy due to COVID-19, our findings suggest marketing strategies for sustainable HMR consumption.
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Registered trials
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