Trial reportPloS one2022
Testing persuasive messaging to encourage COVID-19 risk reduction.
Trial report in PloS one, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
14 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Communication-based interventions to increase COVID-19 vaccine willingness and uptake: a systematic review with meta-analysis.BMJ open · 2025Pooled it
- "Do Health Messages Come from Mars or Venus?" The Effectiveness of Health Communication Depends on Gender Stereotypes in Messages.Behavioral sciences (Basel, Switzerland) · 2026Article
- Play fair: the impact of issue framing on attitudes toward transgender youth participation in sports.Frontiers in sports and active living · 2026Article
- Motivational effectiveness of prosocial public health messaging to reduce respiratory infection risk: a systematic review and meta-analysis.Communications medicine · 2025Article
- Article
- Using wiki surveys to rapidly test messages promoting COVID-19 vaccination boosters and child vaccination among Philadelphia residents.Scientific reports · 2024Article
- A Comprehensive Analysis of COVID-19 Misinformation, Public Health Impacts, and Communication Strategies: Scoping Review.Journal of medical Internet research · 2024Article
- Changes in Attitudes and Barriers to Seasonal Influenza Vaccination from 2007 to 2023.Journal of community health · 2024Article
- Scenario-Based Messages on Social Media Motivate COVID-19 Information Seeking.Journal of applied research in memory and cognition · 2024Article
- Experiences with COVID-19 case investigation and contact tracing: A qualitative analysis.SSM. Qualitative research in health · 2023Article
- The Moral Foundations of Vaccine Passports.Journal of business ethics : JBE · 2023Article
- A survey of COVID-19 vaccine acceptance across 23 countries in 2022.Nature medicine · 2023Article
- Trust in COVID-19 public health information.Journal of the Association for Information Science and Technology · 2022Article
- Descriptive, injunctive, or the synergy of both? Experimenting normative information on behavioral changes under the COVID-19 pandemic.Frontiers in psychology · 2022Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
What types of public health messages are effective at changing people's beliefs and intentions to practice social distancing to slow the spread of COVID-19? We conducted two randomized experiments in summer 2020 that assigned respondents to read a public health message and then measured their beliefs and behavioral intentions across a wide variety of outcomes. Using both a convenience sample and a pre-registered replication with a nationally representative sample of Americans, we find that a message that reframes not social distancing as recklessness rather than bravery and a message that highlights the need for everyone to take action to protect one another are the most effective at increasing beliefs and intentions related to social distancing. These results provide an evidentiary basis for building effective public health campaigns to increase social distancing during flu pandemics.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.