Negative cues minimize visual search specificity effects.

Prior target knowledge (i.e., positive cues) improves visual search performance. However, there is considerable debate about whether distractor knowledge (i.e., negative cues) can guide search. Some studies suggest the active suppression of negatively cued search items, while others suggest the initial capture of attention by negatively cued items. Prior work has used pictorial or specific text cues but has not explicitly compared them. We build on that work by comparing positive and negative cues presented pictorially and as categorical text labels using photorealistic objects and eye movement measures. Search displays contained a target (cued on positive trials), a lure from the target category (cued on negative trials), and four categorically-unrelated distractors. Search performance with positive cues resulted in stronger attentional guidance and faster object recognition for pictorial relative to categorical cues (i.e., a pictorial advantage, suggesting specific visual details afforded by pictorial cues improved search). However, in most search performance metrics, negative cues mitigate the pictorial advantage. Given that the negatively cued items captured attention, generated target guidance but mitigated the pictorial advantage, these results are partly consistent with both existing theories. Specific visual details provided in positive cues produce a large pictorial advantage in all measures, whereas specific visual details in negative cues only produce a small pictorial advantage for object recognition but not for attentional guidance. This asymmetry in the pictorial advantage suggests that the down-weighting of specific negatively cued visual features is less efficient than the up-weighting of specific positively cued visual features.