ArticleInternational journal of environmental research and public health2022
How News Agencies' Twitter Posts on COVID-19 Vaccines Attract Audiences' Twitter Engagement: A Content Analysis.
Article in International journal of environmental research and public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model.Frontiers in public health · 2025Article
- Numeric social-media posts engage people with climate science.PNAS nexus · 2024Article
- Useful or not? The discussion of traditional Chinese medicine to treat COVID-19 on a Chinese social networking site.BMJ global health · 2024Article
- Evaluating the World Health Organization's health promotion strategies: Sentiments, health beliefs, and the COVID-19 pandemic.PloS one · 2024Article
- COVID-19 Vaccine-Related Information on the WeChat Public Platform: Topic Modeling and Content Analysis.Journal of medical Internet research · 2023Article
- Applications of Social Media and Digital Technologies in COVID-19 Vaccination: Scoping Review.Journal of medical Internet research · 2023Article
- Health belief model and social media engagement: A cross-national study of health promotion strategies against COVID-19 in 2020.Frontiers in public health · 2023Article
- Futile or fertile? The effect of persuasive strategies on citizen engagement in COVID-19 vaccine-related tweets across six national health departments.Social science & medicine (1982) · 2023Article
- Exploring Public Discussions Regarding COVID-19 Vaccinations on Microblogs in China: Findings from Machine Learning Algorithms.International journal of environmental research and public health · 2022Article
Corrections and comments
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Authors and funding
2 authors.
Funding
Abstract
As the most important global news distributors, the big three international news agencies' reports about COVID-19 vaccines have a great influence on people's understanding of them. Based on the health belief model (HBM), we examined which constructs in the HBM were related to audiences' Twitter engagement and the differences among the agencies. We content-analyzed 1162 COVID-19 vaccine-related tweets from three international news agencies' Twitter accounts (@AFPespanol, @AP, @Reuters) from 2 December 2020 to 31 January 2021. The results showed that the most-used HBM construct was barriers, followed by benefits, susceptibility, cues to action, severity, and self-efficacy. About half of the tweets used a positive tone and nearly half of the tweets used a neutral tone, while only 3.1% of the tweets used a negative tone. Reuters used a significantly more negative tone, more neutral tone, and less positive tone than was expected. AFP used a significantly more positive tone and less neutral tone than was expected. The effectiveness of utilizing HBM constructs for vaccination promotion strongly depends on the audience context. The use of HBM constructs for vaccination was generally effective for Reuters but seems to have backfired for AFP.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.