ArticleJournal of medical Internet research2022
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing.
Article in Journal of medical Internet research, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
17 citing papers in PubMed.
- Covert Promotional Cancer-Related Content in Korean Search Engines: Computational Content Analysis of Naver and Google.Journal of medical Internet research · 2026Article
- Educators, Not Influencers: Health Content Creator Perspectives on Research Recruitment Collaboration.Health expectations : an international journal of public participation in health care and health policy · 2026Article
- Tweets Surrounding Pharmaceutical Drug Brands With Top Direct-to-Consumer TV-Advertising Budgets: Social Media Listening Study.Online journal of public health informatics · 2026Article
- "My eating disorder story": an interpretative phenomenological analysis of social media, narrative identity, and patient influencers in eating disorder recovery.Journal of eating disorders · 2026Article
- Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.JAMA network open · 2026Article
- A community-centered approach to psychedelics.Discover mental health · 2025Review
- Article
- Clearing the haze: novel methodology objectively assessing children's online exposure to tobacco and vape marketing.Health promotion international · 2025Article
- Social Media Posts About Medical Tests With Potential for Overdiagnosis.JAMA network open · 2025Article
- Review
- Pharmaceutical Advertising and Public Perceptions in Saudi Arabia.Pharmacy (Basel, Switzerland) · 2024Article
- 'Public health nutrition · 2024Article
- Social media impact on students' decision-making regarding aesthetic dental treatments based on cross-sectional survey data.Scientific reports · 2024Article
- Social Media Promotion of Health Tests With Potential for Overdiagnosis or Overuse: Protocol for a Content Analysis.JMIR research protocols · 2024Article
- A model of purchase intention of complementary and alternative medicines: the role of social media influencers' endorsements.BMC complementary medicine and therapies · 2023Article
- Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With "Patient Influencers".Journal of medical Internet research · 2023Article
- Top 100 #PCOS influencers: Understanding who, why and how online content for PCOS is influenced.Frontiers in endocrinology · 2022Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Social media influencers are becoming an increasingly popular strategic communication tactic used across industry verticals, including entertainment, fashion, and beauty, to engage directly with consumers. Pharmaceutical companies have also recently entered the social media marketing arena and-within the bounds of governmental regulations-have found ways to build relationships directly with patients using covert persuasion tactics like partnering with social media influencers. Due to consumers' negative perceptions of pharmaceutical companies, it makes sense that new marketing tactics are being used to establish and improve relationships with consumers. Previous research well documents the ethical dilemmas of direct-to-consumer advertising, and there is recent burgeoning literature on online covert marketing tactics. The academic and medical literature, however, is behind in regard to social media influencers used in health and medicine. This paper highlights and defines terms used in industry practice, and also calls for more investigation and sets forward a research agenda. As consumers spend more time online and patients continue to consult social media for health information, it is important that this new marketing trend does not go unnoticed.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.