ArticleFrontiers in psychology2022
Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Navigating workplace conflicts and fostering innovative behaviors: the role of job commitment and socio-instrumental ESM utilization.BMC psychology · 2024Article
- The impact of the development level of rural e-commerce on the depressive symptoms among rural older adult individuals.Frontiers in public health · 2024Article
- Investigating the Role of Perceived Information Overload on COVID-19 Fear: A Moderation Role of Fake News Related to COVID-19.Frontiers in psychology · 2022Article
- Social Media-Based Collaborative Learning Effects on Student Performance/Learner Performance With Moderating Role of Academic Self-Efficacy.Frontiers in psychology · 2022Article
- Changing Trends of Consumers' Online Buying Behavior During COVID-19 Pandemic With Moderating Role of Payment Mode and Gender.Frontiers in psychology · 2022Article
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Authors and funding
4 authors.
Funding
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Abstract
Social interactions through social commerce platforms empower consumers to share their personal experiences with others, but its role becomes more significant for societal protection during COVID-19. Numerous scholars have studied e-commerce extensively, but there is a lack of studies to identify social commerce characteristics to attract potential consumers during COVID-19. This study aims to examine the role of social commerce constructs by integrating social presence as a moderator in the model to explain consumers online shopping intentions in a Pakistani context, where lack of trust on the reliability and validity of comments from other consumers being considered the growing concern toward the success of social commerce. The quantitative data were collected from the respondents living in different cities of Pakistan. Most of the hypothesis supported and demonstrate the positive response from the Pakistani consumers having experience in shopping through social commerce platforms. The findings of this study will help scholars and managers to understand the attitude of Pakistani consumers.
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