Evidence map›Paper›PMID 35212187›Full record

ArticleBrain and behavior2022

Does social distancing affect the processing of brand logos?

Stefania D'Ascenzo, Elisa Scerrati, Caterina Villani, Renata Galatolo, Luisa Lugli, Roberto Nicoletti

Abstract read
In one paragraph

Article in Brain and behavior, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.

0numbers the graph read from it
0cells of the map it votes in
6citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

6 citing papers in PubMed.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Stefania D'AscenzoDepartment of Philosophy and Communication, University of Bologna, Bologna, Italy.ORCID 0000-0002-4206-6118
Elisa ScerratiDepartment of Biomedical, Metabolic and Neuroscience, University of Modena and Reggio Emilia, Reggio Emilia, Italy.
Caterina VillaniDepartment of Philosophy and Communication, University of Bologna, Bologna, Italy.
Renata GalatoloDepartment of Philosophy and Communication, University of Bologna, Bologna, Italy.
Luisa LugliDepartment of Philosophy and Communication, University of Bologna, Bologna, Italy.
Roberto NicolettiDepartment of Philosophy and Communication, University of Bologna, Bologna, Italy.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Social distancing and isolation have been imposed to contrast the spread of COVID-19. The present study investigates whether social distancing affects our cognitive system, in particular the processing of different types of brand logos in different moments of the pandemic spread in Italy. In a size discrimination task, six different logos belonging to three categories (letters, symbols, and social images) were presented in their original format and spaced. Two samples of participants were tested: one just after the pandemic spread in Italy, the other one after 6 months. Results showed an overall distancing effect (i.e., spaced stimuli are processed slower than original ones) that interacted with the sample, revealing a significant effect only for participants belonging to the second sample. However, both groups showed a distancing effect modulated by the type of logo as it only emerged for social images. Results suggest that social distancing behaviors have been integrated in our cognitive system as they appear to affect our perception of distance when social images are involved.

Indexed as

COVID-19Physical DistancingHumansItalyPandemicsSARS-CoV-2brand logosdistancing effectperceptionsocial distancingspaced

Identifiers

PMID35212187
PMCPMC8933757

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.