ArticleInternational journal of environmental research and public health2022
How Does Social Media Influence People to Get Vaccinated? The Elaboration Likelihood Model of a Person's Attitude and Intention to Get COVID-19 Vaccines.
Article in International journal of environmental research and public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers.
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Who cites it
18 citing papers in PubMed, 47 citations in OpenAlex.
- Recommending Breast Cancer Screening to My Mum: Examining the Interplay of Threat, Efficacy, and Virality on Recommendation Intention in the Chinese Context.International journal of environmental research and public health · 2023Trial
- "As soon as it's trying to be persuasive, my skepticism kicks in": A qualitative study to co-design vaccine communication strategies with vaccine hesitant adults in Canada.Human vaccines & immunotherapeutics · 2026Article
- The Influence of Social Media Messaging on Human Papillomavirus Vaccine Attitudes and Confidence Among Adolescent Males: Group Discussion Study.JMIR cancer · 2026Article
- Preferences for Social Media Vaccination Messaging.JAMA network open · 2026Article
- Preferences for and drivers of adult vaccination clinic site selection: A cross-sectional study in 30 provinces in China.Human vaccines & immunotherapeutics · 2025Article
- Disentangling the configurational drivers of nursing science popularization: a fuzzy-set qualitative comparative analysis using WeChat data.BMC nursing · 2025Article
- Why antimicrobial resistance messaging fails: qualitative insights interpreted through the elaboration likelihood model.JAC-antimicrobial resistance · 2025Article
- Article
- Influencing factors and enhancement strategies for vaccination behavior among Chinese residents: an empirical analysis based on a nationwide survey.Frontiers in public health · 2025Article
- Social media use and vaccination among Democrats and Republicans: Informational and normative influences.Social science & medicine (1982) · 2024Article
- Factors influencing individual vaccine preferences for COVID-19 in the Sunyani Municipality, Ghana: An observational study using discrete choice experiment analysis.Health science reports · 2024Article
- Understanding the determinants of vaccine hesitancy in the United States: A comparison of social surveys and social media.PloS one · 2024Article
- Knowledge and identity antecedents of COVID-19 vaccine status: a study of South Carolina residents.Journal of preventive medicine and hygiene · 2023Article
- Health Communication in the Time of COVID-19 Pandemic: A Qualitative Analysis of Italian Advertisements.International journal of environmental research and public health · 2023Article
- Mass Media Use to Learn About COVID-19 and the Non-intention to Be Vaccinated Against COVID-19 in Latin America and Caribbean Countries.Frontiers in medicine · 2022Article
- COVID-19 vaccine hesitancy: A narrative review of four South Asian countries.Frontiers in public health · 2022Review
- Smallholders participation in sustainable certification: The mediating impact of deliberative communication and responsible leadership.Frontiers in psychology · 2022Article
- Follow or not? Descriptive norms and public health compliance: Mediating role of risk perception and moderating effect of behavioral visibility.Frontiers in psychology · 2022Article
Corrections and comments
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Authors and funding
5 authors at 3 institutions in 1 country.
Funding
Abstract
The global COVID-19 mass vaccination program has created a polemic amongst pro- and anti-vaccination groups on social media. However, the working mechanism on how the shared information might influence an individual decision to be vaccinated is still limited. This study embarks on adopting the elaboration likelihood model (ELM) framework. We examined the function of central route factors (information completeness and information accuracy) as well as peripheral route factors (experience sharing and social pressure) in influencing attitudes towards vaccination and the intention to obtain the vaccine. We use a factorial design to create eight different scenarios in the form of Twitter posts to test the interaction and emulate the situation on social media. In total, 528 respondents were involved in this study. Findings from this study indicated that both the central route and peripheral route significantly influence individually perceived informativeness and perceived persuasiveness. Consequently, these two factors significantly influence attitude towards vaccination and intention to obtain the vaccine. According to the findings, it is suggested that, apart from evidence-based communication, the government or any interested parties can utilize both experience sharing and social pressure elements to increase engagement related to COVID-19 vaccines on social media, such as Twitter.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.