ArticleBehavioral sciences (Basel, Switzerland)2022
Factors Affecting the Repurchase Intention of Organic Tea among Millennial Consumers: An Empirical Study.
Article in Behavioral sciences (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Who cites it
10 citing papers in PubMed.
- Shopping Environment Stimuli and Their Effect on Customer Satisfaction and Purchase Loyalty in Supermarkets.Foods (Basel, Switzerland) · 2026Article
- Unveiling Sustainable Food Choices: How Green Attributes and Environmental Values Drive the Continuous Purchase Intentions of Organic Cocoa in Taiwan.Foods (Basel, Switzerland) · 2026Article
- Meme-Based Packaging as Digital Cultural Translation: How Online Cultural Symbols Shape Purchase and Sharing Intentions.Behavioral sciences (Basel, Switzerland) · 2026Article
- Article
- The Influence of Relational Benefits on Behavioral Intention and the Moderating Role of Habit: A Study in a Personal Service Business.Behavioral sciences (Basel, Switzerland) · 2023Article
- Examining the effect of logistics service quality on customer satisfaction and re-use intention.PloS one · 2023Article
- Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption.Foods (Basel, Switzerland) · 2022Article
- Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value.Behavioral sciences (Basel, Switzerland) · 2022Article
- Sustainable Consumption: Will They Buy It Again? Factors Influencing the Intention to Repurchase Organic Food Grain.Foods (Basel, Switzerland) · 2022Article
- Research on the Structural Relationship of Online Persistent Purchase of Museum Cultural and Creative Products in the Context of Digitalization.Frontiers in psychology · 2022Article
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Authors and funding
3 authors.
Funding
Abstract
The study aims to identify the factors affecting consumers' intention to repurchase organic tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism-Response (SOR) theory, which uses seven constructs as the predictor of repurchase intention. This is a quantitative and empirical study that adopted cross-sectional survey methods. The convenience sampling method was used to collect data from 340 young respondents who visited supermarkets in Dhaka between October and November 2021. In order to analyze the obtained primary data, the structural equation modeling (SEM) approach was used. The findings revealed that product satisfaction, perceived values and brand trust are the predictors of repurchase intention. Surprisingly, we did not find that promotional efforts effected repurchase intention. The study also identified food quality and information quality as the antecedents of perceived value and product satisfaction, while the antecedents of brand trust were product satisfaction, food quality, brand image, information quality and promotional effort. The study suggested numerous theoretical and policy implications to improve repurchase intention of organic tea in the context of emerging economies such as Bangladesh.
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