Evidence map›Paper›PMID 35197044›Full record

ArticleBMC public health2022

Evaluation of 'Shisha No Thanks' - a co-design social marketing campaign on the harms of waterpipe smoking.

Lilian Chan, Nouhad El-Haddad, Becky Freeman, Ross MacKenzie, Lisa Woodland, Blythe J O'Hara, Ben F Harris-Roxas

Open access · goldAbstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in BMC public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
5citing papers in PubMed, 1 pooled it
1.1field-weighted citation impact, top 25% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

5 citing papers in PubMed, 1 synthesis or guideline pooled it, 9 citations in OpenAlex.

  1. Pooled it
  2. Article
  3. Article
  4. Review
  5. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors at 3 institutions in 1 country.

Lilian ChanPrevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, The University of Sydney, 2006, Camperdown, NSW, Australia. lilian.chan@sydney.edu.au.
Nouhad El-HaddadCentre for Primary Health Care and Equity, Faculty of Medicine, University of New South Wales, Sydney, Australia.
Becky FreemanPrevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, The University of Sydney, 2006, Camperdown, NSW, Australia.
Ross MacKenzieCentre for Primary Health Care and Equity, Faculty of Medicine, University of New South Wales, Sydney, Australia.
Lisa WoodlandPopulation and Community Health, South Eastern Sydney Local Health District, Darlinghurst, Australia.
Blythe J O'HaraPrevention Research Collaboration, Sydney School of Public Health and Charles Perkins Centre, The University of Sydney, 2006, Camperdown, NSW, Australia.
Ben F Harris-RoxasSchool of Population Health, Faculty of Medicine, University of New South Wales, Sydney, Australia.
University of Sydney · AUUNSW Sydney · AUSouth Eastern Sydney Local Health District · AU

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundWaterpipe (shisha) is becoming increasingly popular worldwide, particularly among young people; and in some countries, it is one of the few forms of tobacco use that is increasing. While there is a growing body of evidence of the harms of waterpipe smoke, there is a scarcity of research of interventions to address this form of tobacco consumption.

methodsThe Shisha No Thanks project was a co-design social marketing campaign that aimed to raise awareness of the harms of waterpipe smoking among young people from an Arabic speaking background in Sydney, Australia. The campaign distributed material through social media and community events. We evaluated the project through an SMS community panel using a longitudinal study design. The cohort were sent questions before and after the project asking about their awareness of messages of harms, attitudes, intention to reduce waterpipe smoking, and awareness of support services. Data was analysed as matched pre- post- data.

resultsThe evaluation recruited 133 people to the panel. There was a significantly greater proportion of people who reported seeing, hearing or reading something about the harms of waterpipe smoking after the campaign (67.5%) compared with before (45.0%) (p=0.003). Post-campaign, there were higher proportions of people who strongly agreed that waterpipe smoking causes damage, and that it contains cancer-causing substances, but these increases were not statistically significant. There was low awareness of waterpipe cessation services at baseline and post campaign (22.5%).

conclusionsThe Shisha No Thanks project increased awareness of messages about the harms of waterpipe smoking. Although this is a small study, the longitudinal evaluation findings have international relevance and make a useful contribution to the understanding of the impact such interventions can have in addressing one of the few forms of tobacco use that is growing in both developed and developing countries.

Indexed as

Smoking Water PipesWater Pipe SmokingAdolescentHumansLongitudinal StudiesSocial MarketingTobacco UseCampaignSmokingSocial marketingTobacco controlWaterpipe

Identifiers

PMID35197044
PMCPMC8866041
OpenAlexW4214612874

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.