Evidence map›Paper›PMID 35179514›Full record

ArticleJMIR formative research2022

Use of Live Community Events on Facebook to Share Health and Clinical Research Information With a Minnesota Statewide Community: Exploratory Study.

Jinhee Cha, Ian W West, Tabetha A Brockman, Miguel Valdez Soto, Joyce E Balls-Berry, Milton Eder, Christi A Patten, Elisia L Cohen

Open access · goldAbstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in JMIR formative research, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
0.1field-weighted citation impact, top 42% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed, 3 citations in OpenAlex.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors at 3 institutions in 1 country.

Jinhee ChaClinical and Translational Science Institute, University of Minnesota, Minneapolis, MN, United States.ORCID https://orcid.org/0000-0003-4129-2401
Ian W WestCenter for Clinical and Translational Sciences, Mayo Clinic, Rochester, MN, United States.ORCID https://orcid.org/0000-0002-8086-6677
Tabetha A BrockmanClinical and Translational Science Institute, University of Minnesota, Minneapolis, MN, United States.ORCID https://orcid.org/0000-0003-4008-4395
Miguel Valdez SotoCenter for Clinical and Translational Sciences, Mayo Clinic, Rochester, MN, United States.ORCID https://orcid.org/0000-0002-8556-4010
Joyce E Balls-BerryKnight Alzheimer's Disease Research Center, Washington University in St. Louis, St Louis, MO, United States.ORCID https://orcid.org/0000-0003-3497-1115
Milton EderClinical and Translational Science Institute, University of Minnesota, Minneapolis, MN, United States.ORCID https://orcid.org/0000-0002-4036-6491
Christi A PattenCenter for Clinical and Translational Sciences, Mayo Clinic, Rochester, MN, United States.ORCID https://orcid.org/0000-0002-7194-8160
Elisia L CohenClinical and Translational Science Institute, University of Minnesota, Minneapolis, MN, United States.ORCID https://orcid.org/0000-0003-2039-8936
University of Minnesota · USMayo Clinic · USWashington University in St. Louis · US

Funding

Mayo Clinic Center for Clinical and Translational Science (CCaTS UL1 Supplement - Dr. Timothy Curry)UL1TR002377 · NCATS · MAYO CLINIC ROCHESTER · PI VESNA D GAROVIC · 2017 to 2026
$78.4M
University of Minnesota Clinical and Translational Science Institute (UMN CTSI)UL1TR002494 · NCATS · UNIVERSITY OF MINNESOTA · PI BLAZAR, BRUCE R, WEISDORF, DANIEL J · 2018 to 2022
$34.9M
Cancer Related Health Disparities Training ProgramT32CA163184 · NCI · UNIVERSITY OF MINNESOTA · PI MICHELE L ALLEN, Irina Stepanov · 2016 to 2026
$3.4M
NCATS NIH HHS UL1 TR002377NCATS NIH HHS UL1 TR002494NCI NIH HHS T32 CA163184
6 · The paper itself

Abstract

backgroundCommunity engagement can make a substantial difference in health outcomes and strengthen the capacity to deal with disruptive public health events such as the COVID-19 pandemic. Social media platforms such as Facebook are a promising avenue to reach the broader public and enhance access to clinical and translational science, and require further evaluation from the scientific community.

objectiveThis study aims to describe the use of live community events to enhance communication about clinical and health research through a Facebook platform case study (Minnesota [MN] Research Link) with a Minnesota statewide community. We examined variables associated with video engagement including video length and type of posting.

methodsFrom June 2019 to February 2021, MN Research Link streamed 38 live community events on its public Facebook page, MN Research Link. Live community events highlighted different investigators' clinical and health research in the areas of mental health, health and wellness, chronic diseases, and immunology/infectious diseases. Facebook analytics were used to determine the number of views, total minutes viewed, engagement metrics, and audience retention. An engagement rate was calculated by the total number of interactions (likes, shares, and comments) divided by the total length of the live event by the type of live community event.

resultsThe 38 live community events averaged 23 minutes and 1 second in duration. The total time viewed for all 38 videos was 10 hours, 44 minutes, and 40 seconds. Viewers' watch time averaged 23 seconds of content per video. After adjusting for video length, promotional videos and research presentations had the highest engagement and retention rates. Events that included audience participation did not have higher retention rates compared to events without audience participation.

conclusionsThe use of live community events showed adequate levels of engagement from participants. A view time of 23 seconds on average per video suggests that short informational videos engage viewers of clinical and translational science content. Live community events on Facebook can be an effective method of advancing health promotion and clinical and translational science content; however, certain types of events have more impact on engagement than others.

Indexed as

communicationcommunity engagementdigitaleHealthengagementFacebookhealth informationinformation sharingparticipationretentionsocial mediavirtual

Identifiers

PMID35179514
PMCPMC8900910
OpenAlexW4206045431

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.