ArticleDigital health
Using social media for vaccination promotion: Practices and challenges.
Article in Digital health. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 35 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
35 citing papers in PubMed, 1 synthesis or guideline pooled it, 71 citations in OpenAlex.
- Media Exposure and Its Association With Vaccine Attitudes, Intentions, and Hesitancy: Systematic Review.Journal of medical Internet research · 2026Pooled it
- A Web-Based Cancer Prevention Intervention for Rural Emerging Adults: Mixed Methods Development and Pilot-Testing Study.Journal of medical Internet research · 2026Trial
- Digital Strategies To Counter Health Misinformation and Strengthen Vaccine Acceptance: a Scoping Review.Journal of community health · 2026Review
- Deep learning analysis of trajectories and spatial variations in HPV vaccine discussions on Chinese Weibo.Communications medicine · 2026Article
- Institutional trust and vaccination delay as key metrics for vaccination rollout success.Communications medicine · 2026Article
- Planning and Implementing Social Media Communication in a Public Health Crisis: An Analytical Perspective.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026Article
- Co-Designing a Framework for Social Media Health Communication to Young People: A Participatory Research Study.Health expectations : an international journal of public participation in health care and health policy · 2025Article
- Article
- Building Parental Trust in Childhood Vaccination: Lessons From Iran's COVID-19 Response.International journal of health policy and management · 2025Article
- Social media use and vaccination among Democrats and Republicans: Informational and normative influences.Social science & medicine (1982) · 2024Article
- #4Corners4Health Social Media Cancer Prevention Campaign for Emerging Adults: Protocol for a Randomized Stepped-Wedge Trial.JMIR research protocols · 2024Article
- Dynamics of communication on measles vaccination on digital platforms in the Brazilian context: challenges and perspectives.Revista do Instituto de Medicina Tropical de Sao Paulo · 2024Article
- The Worrying Phenomenon of COVID-19 Vaccine Hesitancy and Its Negative Impact on Pandemic Control Efforts: Common Themes that Emerged in the Middle East and North Africa (MENA) Region.Advances in experimental medicine and biology · 2024Review
- Pervasive Parental Hesitancy and Resistance towards Measles Rubella Vaccination in Jordan.Vaccines · 2023Article
- Exploring Political Mistrust in Pandemic Risk Communication: Mixed-Method Study Using Social Media Data Analysis.Journal of medical Internet research · 2023Article
- Unlock digital health promotion in LMICs to benefit the youth.PLOS digital health · 2023Review
- The Effects of Expressing Empathy/Autonomy Support Using a COVID-19 Vaccination Chatbot: Experimental Study in a Sample of Belgian Adults.JMIR formative research · 2023Article
- COVID-19 messages targeting young people on social media: content analysis of Australian health authority posts.Health promotion international · 2023Article
- Network embedding aided vaccine skepticism detection.Applied network science · 2023Article
- Reasons for not getting COVID-19 vaccine in Ardabil, a Northwestern province in Iran: Based on an ecological approach.Journal of education and health promotion · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 3 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveVaccination misinformation is widespread on social media. Vaccine-promoting organisations are working to curb its influence, but face obstacles. We aimed to analyse their social media strategies and the challenges they encounter.
methodsIn this qualitative study, we purposively sampled 21 participants responsible for social media from vaccine-promoting organisations. We used Framework Analysis to explore the data.
resultsVaccine-promoting organisations faced obstacles using social media, including fast-paced change, limited resources, and insufficient organisational buy-in. They experienced difficulties reaching audiences, exploiting social media listening, and measuring impact. Consequently, they may miss opportunities to counter misinformation, connect with groups low in vaccine confidence, and determine diverse audience responses. They lack strong evidence linking social media strategies with behaviour change, and have difficulty understanding silent audiences.
conclusionsVaccine-promoting organisations have an opportunity to embrace the participatory nature of social media. They could share listening insights with like-minded groups, and conduct research exploring associations between social media strategies and community attitude/behaviour change. Social media platforms could assist by renewing vaccine-promoting organisations' organic reach, supporting the development of tailored listening and credibility tools, and strengthening collaborations to promote credible content.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.