ArticleFrontiers in psychology2021
Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic.
Article in Frontiers in psychology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- A study of the purchase intention of alternative foods.Scientific reports · 2025Article
- Factors influencing Generation Z's intention to purchase sustainable clothing products in Vietnam.PloS one · 2024Article
- Green Purchase Behaviour Gap: The Effect of Past Behaviour on Green Food Product Purchase Intentions among Individual Consumers.Foods (Basel, Switzerland) · 2023Article
- Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market.Frontiers in psychology · 2023Article
- Dense is not green: How visual density influences greenness evaluation on environmentally friendly products.Frontiers in psychology · 2022Article
- RETRACTED: Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products.PloS one · 2022Article
- An analysis of awe evoked by COVID-19 on green purchasing behavior: A dual-path effect of approach-avoidance motivation.Frontiers in psychology · 2022Article
- The role of product cues and regulatory focus in the consumers' response to green products: The mediation effects of green attitudes.Frontiers in psychology · 2022Article
- The impact of CSR on green purchase intention: Empirical evidence from the green building Industries in Taiwan.Frontiers in psychology · 2022Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This work has aimed to investigate the consumers' green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia. Data were analyzed using the partial least square method. The findings revealed that fear of COVID-19 pandemic has a significant impact on green product behavioral intention. Green product literacy, green product orientation, and social influence have a significant influence on green product purchase attitudes. The results also indicated that consumers' green product purchase attitudes mediate the effect of green product literacy, green product orientation, and social influence on behavioral intention. The findings of this work will provide strategically relevant references to green marketers and retail managers in the understanding of consumers' green product purchase attitudes and green product behavioral intention during the ongoing uncertainty of the COVID-19 pandemic.
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