ArticleCurrent research in ecological and social psychology2022
Historical rice farming explains faster mask use during early days of China's COVID-19 outbreak.
Article in Current research in ecological and social psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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10 citing papers in PubMed.
- Balancing strategies in vaccination and mask-wearing for Chinese medical staff in post-COVID-19 era: a modelling study and cost-effectiveness analysis.Journal of global health · 2025Article
- Social inequality and cultural factors impact the awareness and reaction during the cryptic transmission period of pandemic.PNAS nexus · 2025Article
- I belong, therefore I am: The role of economic culture in compliance with COVID-19 preventive measures.International journal of intercultural relations : IJIR · 2023Article
- Face mask is an efficient tool to fight the Covid-19 pandemic and some factors increase the probability of its adoption.Scientific reports · 2023Article
- Lay theories about emotion recognition explain cultural differences in willingness to wear facial masks during the COVID-19 pandemic.Current research in ecological and social psychology · 2023Article
- Assessing the role of collectivism and individualism on COVID-19 beliefs and behaviors in the Southeastern United States.PloS one · 2023Article
- Trauma-Informed Care: A Transcendental Phenomenology of the Experiences of International Faculty during the Delta and Omicron Variant Outbreaks in East China.International journal of environmental research and public health · 2022Article
- Heightened religiosity proactively and reactively responds to the COVID-19 pandemic across the globe: Novel insights from the parasite-stress theory of sociality and the behavioral immune system theory.International journal of intercultural relations : IJIR · 2022Article
- Factors associated with mask use in New York City neighborhood parks during the COVID-19 pandemic: A field audit study.Journal of infection and public health · 2022Article
- COVID-19 Vaccine Uptake in the Context of the First Delta Outbreak in China During the Early Summer of 2021: The Role of Geographical Distance and Vaccine Talk.Risk management and healthcare policy · 2022Article
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5 authors.
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Abstract
In the early days of the coronavirus outbreak, we observed mask use in public among 1,330 people across China. People in regions with a history of farming rice wore masks more often than people in wheat regions. Cultural differences persisted after taking into account objective risk factors such as local COVID cases. The differences fit with the emerging theory that rice farming's labor and irrigation demands made societies more interdependent, with tighter social norms. Cultural differences were strongest in the ambiguous, early days of the pandemic, then shrank as masks became nearly universal (94%). Separate survey and internet search data replicated this pattern. Although strong cultural differences lasted only a few days, research suggests that acting just a few days earlier can reduce deaths substantially.
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