ArticleFoods (Basel, Switzerland)2022
Understanding Apple Attribute Preferences of US Consumers.
Article in Foods (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Unleashing the power of visible-near infrared spectroscopy: predicting Golden Delicious apple enzyme activity.Journal of the science of food and agriculture · 2026Article
- Development and application of Key Allele-Specific PCR (KASP) molecular markers for assessing apple fruit crispness.Molecular breeding : new strategies in plant improvement · 2024Article
- Fruit Quality Attributes of Organically Grown Norwegian Apples Are Affected by Cultivar and Location.Plants (Basel, Switzerland) · 2024Article
- Characterization and Discrimination of Apples by Flash GC E-Nose: Geographical Regions and Botanical Origins Studies in China.Foods (Basel, Switzerland) · 2022Article
- Should I Pay or Should I Grow? Factors Which Influenced the Preferences of US Consumers for Fruit, Vegetables, Wine and Beer during the COVID-19 Pandemic.Foods (Basel, Switzerland) · 2022Article
Corrections and comments
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Authors and funding
3 authors.
Funding
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Abstract
Apple preferences of US consumers are widely explored. However, the key factors that drive the importance that US consumers place on apple attributes are rather unexplored. To fill this literature gap, an online survey with 383 US apple buyers was conducted. A two-step analysis consisting of descriptive statistics and partial least squares structural equation modelling indicates that subjective knowledge was the most important factor, determining both the discernment of buyers and attitudes towards US fruit growers. Objective knowledge and sociodemographic factors, other than education, were not found to have any impact. The discernment of a buyer and their ability to distinguish apple varieties had the greatest impact on the importance that US consumers placed on physical and commercial product attributes. It was also found that attitudes towards growers impacted on the importance which consumers place on both types of attributes. Given that consumer attitudes were shown to be a strong driver of their buying preferences, growers and grower associations should also consider highlighting the positive health and societal benefits that their products provide.
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Registered trials
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