Evidence map›Paper›PMID 35009606›Full record

ArticleSensors (Basel, Switzerland)2021

Deep-Learning-Based Adaptive Advertising with Augmented Reality.

Marco A Moreno-Armendáriz, Hiram Calvo, Carlos A Duchanoy, Arturo Lara-Cázares, Enrique Ramos-Diaz, Víctor L Morales-Flores

Abstract read
In one paragraph

Article in Sensors (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Marco A Moreno-ArmendárizCentro de Investigación en Computación, Instituto Politécnico Nacional, Ciudad de Mexico 07738, Mexico.ORCID 0000-0003-1028-9197
Hiram CalvoCentro de Investigación en Computación, Instituto Politécnico Nacional, Ciudad de Mexico 07738, Mexico.ORCID 0000-0003-2836-2102
Carlos A DuchanoyGus Chat, Ciudad de Mexico 06600, Mexico.ORCID 0000-0002-2734-7560
Arturo Lara-CázaresEscuela Superior de Cómputo, Instituto Politécnico Nacional, Ciudad de Mexico 07738, Mexico.ORCID 0000-0003-2216-8608
Enrique Ramos-DiazEscuela Superior de Cómputo, Instituto Politécnico Nacional, Ciudad de Mexico 07738, Mexico.ORCID 0000-0002-9583-1311
Víctor L Morales-FloresEscuela Superior de Cómputo, Instituto Politécnico Nacional, Ciudad de Mexico 07738, Mexico.ORCID 0000-0003-2194-971X

Funding

Consejo Nacional de Ciencia y Tecnología APN2017 - 5241Instituto Politécnico Nacional 20210169
6 · The paper itself

Abstract

In this work we describe a system composed of deep neural networks that analyzes characteristics of customers based on their face (age, gender, and personality), as well as the ambient temperature, with the purpose of generating a personalized signal to potential buyers who pass in front of a beverage establishment; faces are automatically detected, displaying a recommendation using deep learning methods. In order to present suitable digital posters for each person, several technologies were used: Augmented reality, estimation of age, gender, and estimation of personality through the Big Five test applied to an image. The accuracy of each one of these deep neural networks is measured separately to ensure an appropriate precision over 80%. The system has been implemented into a portable solution, and is able to generate a recommendation to one or more people at the same time.

Indexed as

Augmented RealityDeep LearningAdvertisingHumansNeural Networks, Computeraugmented realitycomputer visiondeep learningemotion-based recommendationtargeted advertising

Identifiers

PMID35009606
PMCPMC8747126

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.