ArticleInternational journal of environmental research and public health2021
Visitor's Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method.
Article in International journal of environmental research and public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Research on the management of the system construction of National parks with China characteristics: Evidence from policy texts.PloS one · 2026Article
- Park pricing in theory and practice and implications for ecosystem and human health.Eco-Environment & Health · 2025Review
- Potential demand for National Health Insurance in Zimbabwe: Evidence from selected urban informal sector clusters in Harare.PloS one · 2023Article
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Authors and funding
4 authors.
Funding
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Abstract
China has been making efforts in nature conservation by developing a new national park system. Setting a fee-based entrance policy for the newly established national parks can be challenging without information on visitors' willingness to pay (WTP). Thus, this study aims to evaluate visitors' WTP entrance fees with a dataset of 1215 visitors collected in China's planned Qinling National Park (QNP). Using the double bounded dichotomous choice format of the contingent valuation method, we obtained the mean WTP for the entrance fee of QNP of 200 yuan. Visitors' demand becomes relatively inelastic at the recommended entrance fee of 160 yuan when the expected ticket revenue will reach its maximum of 13.8 billion yuan. Our study also indicates that visitors' WTP is significantly influenced by their gender difference, education level, income, number of trips to natural attractions, duration of stay, the intention of a future visit, and concern about commercial exploitation. Our empirical study provides insights into developing effective pricing policies and appropriate marketing strategies for China's new national park system.
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