ArticleAddictive behaviors reports2021
Adolescent exposure to cannabis marketing following recreational cannabis legalization in Canada: A pilot study using ecological momentary assessment.
Article in Addictive behaviors reports, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 1 of them a synthesis that pooled it.
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Who cites it
10 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Readdressing the Ongoing Challenge of Missing Data in Youth Ecological Momentary Assessment Studies: Meta-Analysis Update.Journal of medical Internet research · 2025Pooled it
- How Cannabis Advertising and Price-Based Sales Promotion Shape Early Use: A National Study of Adolescents and Young Adults.Substance use & misuse · 2026Article
- Disparities in Exposure to Cannabis Marketing and Perceptions of Inequalities in Possession Treatment: Differences Across Intersections of Sociodemographic Subgroups.Journal of racial and ethnic health disparities · 2026Article
- Young Adults' Experiences with Cannabis Retailer Marketing and Related Practices: Differences Among Sociodemographic Groups and Associations with Cannabis Use-related Outcomes.Journal of racial and ethnic health disparities · 2025Article
- Cannabis Marketing Strategies in the United States: A Descriptive Analysis of Four Prominent Companies.Substance use & addiction journal · 2025Article
- How are pro- and anti-cannabis messaging exposures related to US young adult cannabis use-related factors?Health education research · 2025Article
- A Narrative Review of Research on Cannabis Advertising in the United States.Current addiction reports · 2025Review
- Neighborhood demographics in relation to marketing and regulation-related factors among cannabis retailers in 5 US cities.Drug and alcohol dependence · 2024Article
- Changes in online marketing and sales practices among non-medical cannabis retailers in 5 US cities, 2022 to 2023.Preventive medicine reports · 2024Article
- How Are Retailers Describing Delta-8 THC?A Mixed-Methods Study in Fort Worth, Texas.Journal of studies on alcohol and drugs · 2023Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveThe goal of this pilot study was to assess the feasibility of a 9-day, smartphone-based ecological momentary assessment (EMA) protocol for tracking the frequency of Canadian adolescents' exposures to cannabis marketing, their reactions to such exposures, and the context in which exposures occur in the real-world and in real-time.
methodParticipants were n = 18 adolescents between the ages of 14 and 18 years of age. They used an EMA application to capture and describe cannabis marketing exposures through photographs and brief questionnaires assessing marketing channel and context. Participants also rated their reactions to each exposure in real-time.
resultsResults showed that participants were generally compliant with the protocol. Participants recorded 40 total exposures to cannabis marketing, representing an average of 2.2 (
conclusionThis is the first study to demonstrate the feasibility and utility of EMA to capture adolescent exposures to cannabis marketing as it occurs in participants' natural environments. Our research offers an early look at the predictable wave of cannabis advertising targeting youth and a promising approach for studying its impacts in a post-legalization context, as well as a strategy for assessing policies, such as advertising restrictions, intending to mitigate the harms of early cannabis use among youth.
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