Evidence map›Paper›PMID 34922447›Full record

Trial reportBMC medical research methodology2021

Improving postal survey response using behavioural science: a nested randomised control trial.

Emily McBride, Hiromi Mase, Robert S Kerrison, Laura A V Marlow, Jo Waller

Open access · goldAbstract readRandomized Controlled Trial
In one paragraph

Trial report in BMC medical research methodology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
0.4field-weighted citation impact, top 24% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed, 3 citations in OpenAlex.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors at 4 institutions in 1 country.

Emily McBrideDepartment of Behavioural Science and Health, Institute of Epidemiology and Health Care, University College London (UCL), London, UK. e.mcbride@ucl.ac.uk.ORCID 0000-0001-9926-429X
Hiromi MaseDepartment of Epidemiology and Public Health, Institute of Epidemiology and Health Care, University College London (UCL), London, UK.
Robert S KerrisonDepartment of Behavioural Science and Health, Institute of Epidemiology and Health Care, University College London (UCL), London, UK.
Laura A V MarlowCancer Prevention Group, School of Cancer and Pharmaceutical Sciences, King's College London (KCL), London, UK.
Jo WallerCancer Prevention Group, School of Cancer and Pharmaceutical Sciences, King's College London (KCL), London, UK.
King's College London · GBDepartment of Health and Social Care · GBUniversity College London · GBUniversity of Surrey · GB

Funding

Cancer Research UK C68512/A28209Cancer Research UK C7492/A17219
6 · The paper itself

Abstract

backgroundSystematic reviews have identified effective strategies for increasing postal response rates to questionnaires; however, most studies have isolated single techniques, testing the effect of each one individually. Despite providing insight into explanatory mechanisms, this approach lacks ecological validity, given that multiple techniques are often combined in routine practice.

methodsWe used a two-armed parallel randomised controlled trial (n = 2702), nested within a cross-sectional health survey study, to evaluate whether using a pragmatic combination of behavioural science and evidenced-based techniques (e.g., personalisation, social norms messaging) in a study invitation letter increased response to the survey, when compared with a standard invitation letter. Participants and outcome assessors were blinded to group assignment. We tested this in a sample of women testing positive for human papillomavirus (HPV) at cervical cancer screening in England.

resultsOverall, 646 participants responded to the survey (response rate [RR] = 23.9%). Logistic regression revealed higher odds of response in the intervention arm (n = 357/1353, RR = 26.4%) compared with the control arm (n = 289/1349, RR = 21.4%), while adjusting for age, deprivation, clinical site, and clinical test result (aOR = 1.30, 95% CI: 1.09-1.55).

conclusionApplying easy-to-implement behavioural science and evidence-based methods to routine invitation letters improved postal response to a health-related survey, whilst adjusting for demographic characteristics. Our findings provide support for the pragmatic adoption of combined techniques in routine research to increase response to postal surveys.

trial registrationISRCTN, ISRCTN15113095 . Registered 7 May 2019 - retrospectively registered.

Indexed as

Behavioral SciencesUterine Cervical NeoplasmsCross-Sectional StudiesEarly Detection of CancerFemaleHumansSurveys and QuestionnairesBehavioural scienceMethodologyPostal responseRCTRecruitmentTrials

Identifiers

PMID34922447
PMCPMC8684081
OpenAlexW4226107702

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.