ArticlePatient education and counseling2022
Motivating COVID-19 mitigation actions via personal norm: An extension of the norm activation model.
Article in Patient education and counseling, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed, 14 citations in OpenAlex.
- People act when they feel obliged. Prosocial intentions toward Ukrainian refugees in Poland during the first two weeks of the war in Ukraine.Current issues in personality psychology · 2024Article
- Socio-psychological factors associated with anticipated stigma toward COVID-19: a cross-sectional study in Japan.BMC public health · 2023Article
- Linking Cultural Tightness, Components of Norm Activation and COVID-19 Preventive Behaviors among University Students: Evidence from Beijing, China.International journal of environmental research and public health · 2023Article
- Associations among mask wearing behavior and the theory of planned behavior constructs in undergraduate students during and post-mask mandate.Health psychology openArticle
Corrections and comments
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Authors and funding
3 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveGiven the prosocial nature of COVID-19 mitigation actions, the norm activation model (NAM) provides a theoretical framework to understand how these mitigation behaviors may be driven by activating personal norms. Aimed at delineating the relationship between awareness of consequences and ascription of responsibility, two key variables in the model, the present study examined to what extent this relationship was moderated by political ideology, individual efficacy, and collective efficacy.
methodA cross-sectional online survey (N = 560) was implemented with a sample that matched the demographics of the national population in the U.S.
resultsThe relationship between awareness of consequences and ascription of responsibility was stronger among liberals and those reporting low levels of individual efficacy and collective efficacy.
conclusionHealth behaviors such as COVID-19 mitigation actions can be motivated by activating individuals' sense of moral obligation, but the effectiveness of this approach depends on their political ideology and efficacy beliefs. PRACTICE IMPLICATIONS: Campaigns can promote health behaviors by triggering the moral responsibility of the target audience through emphasizing severity of the consequences. This approach can be more effective for liberals and those that lack confidence in individual and collective abilities to avert the threat.
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