ArticleThe Journal of consumer affairs2022
Impacts of Covid-19 pandemic on consumer behavior in Turkey: A qualitative study.
Article in The Journal of consumer affairs, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- From crisis to new routine: shifts in urban shopping mobility and socioeconomic inequality during and after the COVID-19 shock.Frontiers in big data · 2026Article
- Article
- COVID-19 and telemedicine: A netnography approach.Technological forecasting and social change · 2023Article
- Effect of negative emotions in consumption during the COVID-19 pandemic: A study from Peru.PloS one · 2023Article
- Is Purchase Behavior Different for Consumers with Long COVID?International journal of environmental research and public health · 2022Article
- Article
- Impacts of Covid-19 pandemic on consumer behavior in Turkey: A qualitative study.The Journal of consumer affairs · 2022Article
- Pandemics and consumers' mental well-being.The Journal of consumer affairs · 2022Article
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Authors and funding
1 author.
Funding
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Abstract
The current study aims to examine consumer behavior in Turkey during the COVID-19 pandemic and how consumers adapt to this new normal. In this regard, 78 Turkish consumers were interviewed online. Data were analyzed through grounded theory with a stimulus-organism-response framework and constant comparative methods. This study showed that environmental stimuli affecting consumer behavior during the pandemic are economic downturn, partial lockdown regulations, restrictions on some services, and social media messages. Organism consists of fear, boredom, and perceived risk. Consumers' behavioral responses to the pandemic are changes in purchasing of consumer goods, avoidance from physical stores, a decline in leisure activities, a decline in shopping frequency, planned vs. impulse buying, stockpiling, and prosumption. Overall, this study provides a more general framework regarding multiple aspects of the pandemic on consumer behavior.
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