ArticleThe Angle orthodontist2022
The nature and accuracy of Instagram posts concerning marketed orthodontic products.
Article in The Angle orthodontist, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
19 citing papers in PubMed.
- Advertising of orthodontic appliances on websites in the UK: Do they comply with advertising standards? A cross-sectional study.Journal of orthodontics · 2026Article
- Quality and reliability of clear aligner information on Brazilian orthodontists' websites: a DISCERN-based evaluation.Dental press journal of orthodontics · 2026Article
- A Scoping Review of the Quality of Orthodontic Information on YouTube.Orthodontics & craniofacial research · 2025Article
- Public perception of the advertised claims of Damon® appliance system in Saudi Arabia: a cross-sectional survey-based study.BMC oral health · 2025Article
- Instagram and Aesthetic Dentistry: A Study of Content and Engagement Among Arabic Posts Related to Dental Smile.Clinical, cosmetic and investigational dentistry · 2025Article
- Exploring Adult Orthodontic Trends on Instagram: A Cross-Sectional Pilot Study of Content, Engagement, and Perceptions.International journal of dentistry · 2025Article
- Misinformation or education? A comparative analysis of Instagram posts related to full mouth rehabilitation.Frontiers in dental medicine · 2025Article
- Analyzing patient perspectives on orthodontic treatment through social media hashtags.PloS one · 2025Article
- Trained to care, untrained to share: the integration of social media (#SoMe) education in dental specialty programs: a scoping review.Frontiers in oral health · 2025Review
- Can artificial intelligence models serve as patient information consultants in orthodontics?BMC medical informatics and decision making · 2024Article
- Evaluating the impact of social media marketing from the perspective of orthodontists.BMC oral health · 2024Article
- Content analysis of AI-generated (ChatGPT) responses concerning orthodontic clear aligners.The Angle orthodontist · 2024Article
- Assessment of the quality and accuracy of information contained within the websites of marketed orthodontic products: a cross-sectional investigation.The Angle orthodontist · 2024Article
- Orthodontists on Social Media: Instagram's Influence.Turkish journal of orthodontics · 2024Article
- Instagram's impact on dental consumers: analyzing toothpaste hashtags.Frontiers in oral health · 2024Article
- Clinical evaluation of marketed and non-marketed orthodontic products: are researchers now ahead of the times? A meta-epidemiological study.Progress in orthodontics · 2023Article
- The Impact of Social Media-Driven Fame in Aesthetic Medicine: When Followers Overshadow Science.Aesthetic surgery journal · 2023Article
- Orthodontics social media, perceptions of science- and non-science-based posts among orthodontists, dentists, students and laypeople.PloS one · 2023Article
- Quality and accuracy of clear aligner Arabic information on Instagram: A content-based analysis.Digital healthArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesTo scrutinize claims contained within Instagram posts related to six popular marketed orthodontic products. MATERIALS AND
methodsThree hundred publicly available Instagram posts were identified using the following Instagram hashtags: #carrieremotion, #damonbraces, #invisalign, #acceledent, #propelorthodontics, and #myobrace. Pilot coding was undertaken on a subset of claims (n = 50) and a coding guide was developed. The associated claims were categorized under 24 recognized themes and their accuracy assessed on a five-point scale.
resultsOf 1730 posts screened, 300 were included for analysis. The majority of posts were based on photographs (n = 244, 81.3%) with the remainder (n = 56, 18.7%) including videos. Half of the posts involved a picture of the product in isolation (n = 150, 50%), with clinical cases presented in a minority (n = 99, 33%). Overall, 472 claims were included with treatment duration being the most frequent theme (n = 125, 26.5%). In terms of accuracy, most of the claims were judged to be "false" (n = 283, 60%) with less than 2% considered "objectively true."
conclusionsMost of the claims relating to six popular marketed orthodontic products concerned treatment duration. The vast majority of these claims were not supported by evidence and were judged to be false. Efforts should be made to promote the provision of accurate orthodontic information and to verify marketing claims on social media platforms.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.