Evidence map›Paper›PMID 34815281›Full record

ArticleBMJ open2021

Japanese newspaper advertisements for dietary supplements before and after COVID-19: a content analysis.

Tsuyoshi Okuhara, Rie Yokota, Ritsuko Shirabe, Reina Iye, Hiroko Okada, Takahiro Kiuchi, Tsuyoshi Chiba, Rie Akamatsu

Abstract read
In one paragraph

Article in BMJ open, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.

0numbers the graph read from it
0cells of the map it votes in
8citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

8 citing papers in PubMed.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors.

Tsuyoshi OkuharaDepartment of Health Communication, The University of Tokyo, Bunkyo-ku, Tokyo, Japan okuhara-ctr@umin.ac.jp.ORCID 0000-0002-6251-3587
Rie YokotaDepartment of Health Communication, The University of Tokyo, Bunkyo-ku, Tokyo, Japan.ORCID 0000-0002-1973-2493
Ritsuko ShirabeDepartment of Health Communication, The University of Tokyo, Bunkyo-ku, Tokyo, Japan.
Reina IyeDepartment of Health Communication, The University of Tokyo, Bunkyo-ku, Tokyo, Japan.
Hiroko OkadaDepartment of Health Communication, The University of Tokyo, Bunkyo-ku, Tokyo, Japan.
Takahiro KiuchiDepartment of Health Communication, The University of Tokyo, Bunkyo-ku, Tokyo, Japan.
Tsuyoshi ChibaDepartment of Food Function and Labeling, National Institute of Health and Nutrition, National Institutes of Biomedical Innovation, Health and Nutrition, Shinjuku-ku, Tokyo, Japan.
Rie AkamatsuNatural Science Division, Ochanomizu University, Bunkyo-ku, Tokyo, Japan.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

objectivesPublic health institutions have alerted consumers about advertising for dietary supplements with false claims of preventing or treating COVID-19. We quantitatively and qualitatively examined newspaper advertisements for dietary supplements before and after the COVID-19 spread.

designContent analysis.

participantsWe analysed advertisements for dietary supplements in two major Japanese newspapers in February-July 2019 and February-July 2020. Our analysis covered 2167 advertisements.

resultsThe number of advertisements for dietary supplements that claimed to be effective in infection prevention (p=0.009) and improving joint (p=0.002) and digestive functions (p=0.002) significantly increased after the spread of COVID-19 compared with before. Dietary supplements that claimed to be effective in preventing infection were advertised in combination with recommendations for gargling and handwashing. Such terms as 'defence' and 'prevent' were used to promote the preventive effect.

conclusionsFalse and misleading claims in advertising for dietary supplements may result in consumer harm, such as overdosing and failure to take preventive behaviour. While the pandemic continues, there will be an increasing need for disseminating accessible information about the appropriate use of dietary supplements, consumer education and warnings to manufacturers.

Indexed as

AdvertisingCOVID-19Dietary SupplementsHumansJapanSARS-CoV-2advertisingconsumer educationCOVID-19dietarybehaviourdietary supplementshealth communicationhealth food productspandemic

Identifiers

PMID34815281
PMCPMC8611233

What OpenQuestion holds

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LicenceCC BY-NC
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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.