ReviewJournal of the Academy of Marketing Science2022
Marketing research on Mobile apps: past, present and future.
Review in Journal of the Academy of Marketing Science, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
12 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Dissemination Strategies for mHealth Apps: Systematic Review.JMIR mHealth and uHealth · 2024Pooled it
- Using App Store Reviews to Explore User Experiences and Perceptions of Mental Health Mobile Apps: Qualitative Study.JMIR formative research · 2026Article
- Where Vision Meets Memory: An Eye-Tracking Study of In-App Ads in Mobile Sports Games with Mixed Visual-Quantitative Analytics.Journal of eye movement research · 2025Article
- User Experience in mHealth Research: Bibliometric Analysis of Trends and Developments (2007-2023).JMIR mHealth and uHealth · 2025Review
- Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!PloS one · 2025Article
- Learning to serve: social learning and organizational customer orientation-employee job performance link in Nigerian service firms.Frontiers in psychology · 2025Article
- Article
- Improving reuse during the development process for web systems.Scientific reports · 2024Article
- Heat Attainment and Retention in Surfers with and without a Land-Based Warm-Up and Accompanying Passive Heat Retention.Sports (Basel, Switzerland) · 2024Article
- The effects of a land-based warm-up and accompanying passive heat retention on core body temperature, hormones, and subsequent performance in elite surfers.Frontiers in sports and active living · 2024Article
- Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit.BMC psychology · 2023Article
- Exploring the factors that affect user experience in mobile-health applications: A text-mining and machine-learning approach.Journal of business research · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive advantage, via
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.