Evidence map›Paper›PMID 34737864›Full record

Trial reportJournal of global health2021

Effect of a story-based, animated video to reduce added sugar consumption: A web-based randomized controlled trial.

Alain Vandormael, Violetta Hachaturyan, Maya Adam, Caterina Favaretti, Jennifer Gates, Till Bärnighausen

Abstract readRandomized Controlled Trial
In one paragraph

Trial report in Journal of global health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.

0numbers the graph read from it
0cells of the map it votes in
8citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

8 citing papers in PubMed.

  1. Trial
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Alain VandormaelHeidelberg Institute of Global Health, Heidelberg University, Heidelberg, Germany.
Violetta HachaturyanHeidelberg Institute of Global Health, Heidelberg University, Heidelberg, Germany.
Maya AdamHeidelberg Institute of Global Health, Heidelberg University, Heidelberg, Germany.
Caterina FavarettiHeidelberg Institute of Global Health, Heidelberg University, Heidelberg, Germany.
Jennifer GatesIcahn School of Medicine, Mount Sinai, New York, New York, USA.
Till BärnighausenHeidelberg Institute of Global Health, Heidelberg University, Heidelberg, Germany.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundShort and animated story-based (SAS) videos, which can be rapidly distributed through social media channels, are a novel and promising strategy for promoting health behaviors. In this study, we evaluate the effectiveness of a SAS video intervention to reduce the consumption of added sugars.

methodsIn December 2020, we randomized 4159 English-speaking participants from the United Kingdom (1:1:1) to a sugar intervention video, a content placebo video about sunscreen use (no sugar message), or a placebo video about earthquakes (no health or sugar message). We nested six list experiments in each arm and randomized participants (1:1) to a control list or a control list plus an item about consuming added sugars. The primary end-points were mean differences (on a scale of 0-100) in behavioral intent and direct restoration of freedom to consume added sugars.

resultsParticipants (N = 4013) who watched the sugar video had significantly higher behavioral intent to cut their daily intake of added sugar (mean difference (md) = 16.7, 95% confidence interval (CI) = 1.5-31.8,

conclusionsOur SAS intervention video did not arouse reactance and increased short-term behavioral intent among participants to reduce their consumption of added sugars. SAS videos, which draw on best practices from the entertainment-education media, communication theory, and the animation industry, can be an effective strategy for delivering emotionally compelling narratives to promote health behavior change.

trial registrationGerman Clinical Trials Register: DRKS00022340.

Indexed as

Social MediaSugarsDietary SugarsHealth BehaviorHealth PromotionHumansDietary SugarsSugars

Identifiers

PMID34737864
PMCPMC8564880

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.