Trial reportBulletin of the World Health Organization2021
Iron and folic acid consumption and changing social norms: cluster randomized field trial, Odisha, India.
Trial report in Bulletin of the World Health Organization, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed, 14 citations in OpenAlex.
- Trial
- Social mechanisms of maternal health service use among pregnant women facing intersecting vulnerabilities in Ethiopia: a cross-sectional study.BMJ public health · 2026Article
- Article
- The Effects of the RANI Project on 6-Month Physical Activity Among Women Living in Rural India: A Randomized-Controlled Trial.Women's health reports (New Rochelle, N.Y.) · 2024Article
- Impact of a virtual antenatal intervention for improved diet and iron intake in Kapilvastu district, Nepal - the VALID randomized controlled trial.Frontiers in nutrition · 2024Article
- Article
- Evolution of community health workers: the fourth stage.Frontiers in public health · 2023Article
- Perceptions About Local ART Adherence Norms and Personal Adherence Behavior Among Adults Living with HIV in Rural Uganda.AIDS and behavior · 2022Article
- Harnessing the power of behavioural science to improve health.Bulletin of the World Health Organization · 2021Article
Corrections and comments
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Authors and funding
9 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo assess whether improvements in social norms related to iron and folic acid consumption are associated with increased iron and folic acid consumption.
methodsIn a cluster randomized trial in Odisha, India, we implemented an intervention to improve descriptive norms (people's perceptions about how many other people take iron and folic acid), injunctive norms (social pressures people feel to take iron and folic acid) and collective norms (actual levels of iron and folic acid consumption). We assessed changes in these norms and self-reported iron and folic acid consumption in control and intervention arms after 6 months (September 2019-February 2020). We collected data from control (
findingsAt follow-up, mean scores in self-reported iron and folic acid consumption in the control arm had decreased from 0.39 to 0.31 (21% decrease; not significant). In the intervention arm, mean scores increased from 0.39 to 1.62 (315% increase;
conclusionOur results show that social norms can be improved and that these improvements are associated with positive behavioural changes. A social norms-based approach may help promote iron and folic acid consumption in India.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.