Evidence map›Paper›PMID 34712460›Full record

ArticleJournal of healthcare engineering2021

Impact of Factors of Online Deceptive Reviews on Customer Purchase Decision Based on Machine Learning.

Minjuan Zhong, Xilong Qu, Yuhua Chen, Shumei Liao, Quan Xiao

RetractedAbstract readRetracted Publication
In one paragraph

Article in Journal of healthcare engineering, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It has been retracted, and should not be counted. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

5 · Who and what money

Authors and funding

5 authors.

Minjuan ZhongSchool of Information Technology, Hunan University of Finance and Economics, Changsha 410205, China.ORCID 0000-0003-4689-783X
Xilong QuSchool of Information Technology, Hunan University of Finance and Economics, Changsha 410205, China.ORCID 0000-0001-5945-470X
Yuhua ChenSchool of Information Technology, Hunan University of Finance and Economics, Changsha 410205, China.ORCID 0000-0002-2888-9804
Shumei LiaoSchool of Information Management, Jiangxi University of Finance and Economics, Nanchang 330013, China.ORCID 0000-0002-2603-6621
Quan XiaoSchool of Information Management, Jiangxi University of Finance and Economics, Nanchang 330013, China.ORCID 0000-0002-9565-3324

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Online deceptive reviews widely exist in the online shopping environment. Numerous studies have investigated the impact of online product reviews on customer behaviour and sales. However, the existing literature is mainly based on real product reviews; only a few studies have investigated deceptive reviews. Based on the results of deceptive reviews, this article explores the factors that affect customer purchase decision in online review systems, which is flooded by deceptive reviews. Therefore, a deceptive review influence model is proposed based on three influential factors of online review system, sentiment characteristics, review length, and online seller characteristics. Based on them, text mining is used to quantify the indicators of the three influential factors. Through principal component analysis and linear regression, the experimental results of electronic appliances on Tmall show that the three influential factors are positively related to customers' purchase intention and decision making.

Indexed as

Consumer BehaviorMachine LearningCommerceData MiningHumansIntention

Identifiers

PMID34712460
PMCPMC8548176

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.