Demographic and Geographic Differences in Facial Masculinity Preferences Among Gay and Bisexual Men in China.

This study examined demographic and geographic differences in facial masculinity preferences among gay and bisexual men in China. The final sample included 2595 participants whose data were obtained from four published data sets and one unpublished data set. Demographic variables included sexual self-label, sexual orientation, age, educational level, and occupational status. Geographic variables were classified based on the IP addresses of respondents including North-South division, administrative division, economic regional division, and modernization division. There were significant differences in facial masculinity preferences in demographic variables. Gay men preferred more masculinized faces than did bisexual men. "Tops" preferred feminized faces, whereas "bottoms" and "versatiles" preferred masculinized faces. Participants aged 20-29 years preferred more masculinized faces than did those aged 16-19 years and older than 30. Also, the results indicated significant differences in facial masculinity preferences in geographic variables. Participants living in South China preferred more masculinized faces than did those living in North China. Concerning administrative division, individuals living in South China (Guangdong, Guangxi, Fujian, and Jiangxi) preferred more masculinized faces than did those living in other regions. Participants living in first-tier cities (Beijing, Shanghai, Guangzhou, and Shenzhen) preferred more masculinized faces than did those living in other cities. The findings implicated context-dependent variability in facial masculinity preferences among gay and bisexual men; facial trait-attribution processes may contribute to these individual differences.