ArticleJMIR pediatrics and parenting2021
Videos With the Hashtag #vaping on TikTok and Implications for Informed Decision-making by Adolescents: Descriptive Study.
Article in JMIR pediatrics and parenting, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 16 papers.
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Who cites it
16 citing papers in PubMed.
- Causal effect estimates of online e-cigarette marketing exposure on future e-cigarette harm perception and use.Drug and alcohol dependence reports · 2026Article
- Instagram Memes of Oral Nicotine Pouches: Content Analysis Study.Online journal of public health informatics · 2026Article
- The Promotion of Oral Nicotine Pouches for Non-Smoking Cessation Purposes on TikTok.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok.Journal of medical Internet research · 2025Article
- A Narrative Review of Nicotine and Alcohol Addiction Recovery Content on TikTok.Journal of the Korean Academy of Child and Adolescent Psychiatry · 2025Article
- Remediated marketing: leveraging computer vision and rule-based classification models to detect e-cigarette warning labels across social media.Information, communication and society · 2025Article
- Descriptive analysis of TikTok content on vaccination in Arabic.AIMS public health · 2025Article
- TikTok and teen mental health: an analysis of user-generated content and engagement.Journal of pediatric psychology · 2025Article
- Generative artificial intelligence and machine learning methods to screen social media content.PeerJ. Computer science · 2025Article
- "Do all bisexuals have this power?": An exploratory study of "crippling nicotine addiction," identity, and other emergent themes in vaping messages on QueerTok.SSM. Qualitative research in health · 2024Article
- Promotion of E-Cigarettes on TikTok and Regulatory Considerations.International journal of environmental research and public health · 2023Article
- Characterizing e-Cigarette-Related Videos on TikTok: Observational Study.JMIR formative research · 2023Article
- Embracing the non-traditional: alcohol advertising on TikTok.BMJ global health · 2023Article
- Deconstructing TikTok Videos on Mental Health: Cross-sectional, Descriptive Content Analysis.JMIR formative research · 2022Article
- Adolescents' Algorithmic Resistance to Short Video APP's Recommendation: The Dual Mediating Role of Resistance Willingness and Resistance Intention.Frontiers in psychology · 2022Article
- TikTok and adolescent vision health: Content and information quality assessment of the top short videos related to myopia.Frontiers in public health · 2022Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundDespite the public health importance of vaping and the widespread use of TikTok by adolescents and young adults, research is lacking on the nature and scope of vaping content on this networking service.
objectiveThe purpose of this study is to describe the content of TikTok videos related to vaping.
methodsBy searching the hashtag #vaping in the discover feature, ~478.4 million views were seen during the time of data collection. The first 100 relevant videos under that hashtag were used in this study. Relevance was determined by simply noting if the video was related in any way to vaping. Coding consisted of several categories directly related to vaping and additional categories, including the number of likes, comments, and views, and if the video involved music, humor, or dance.
resultsThe 100 videos included in the sample garnered 156,331,347 views; 20,335,800 likes; and 296,460 comments. The majority of the videos (n=59) used music and over one-third (n=37) used humor. The only content category observed in the majority of the videos sampled was the promotion of vaping, which was included in 57 videos that garnered over 74 million views (47.5% of cumulative views). A total of 42% (n=42) of the 100 videos sampled featured someone vaping or in the presence of vape pens, and these videos garnered over 22% (>35 million) of the total views.
conclusionsIt is necessary for public health agencies to improve understanding of the nature and content of videos that attract viewers' attention and harness the strength of this communication channel to promote informed decision-making about vaping.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.