ArticleInternational journal of environmental research and public health2021
The Intentions to Wear Face Masks and the Differences in Preventive Behaviors between Urban and Rural Areas during COVID-19: An Analysis Based on the Technology Acceptance Model.
Article in International journal of environmental research and public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
10 citing papers in PubMed.
- How Healthcare Teams Appear to the Observer-An Approach to the Complexities of Mask-Wearing Attitudes During the COVID-19 Pandemic.International journal of environmental research and public health · 2025Article
- From Mandate to Choice: How Voluntary Mask Wearing Shapes Interpersonal Distance Among University Students After COVID-19.Healthcare (Basel, Switzerland) · 2025Article
- Impact of face masks on empathy and communication in head and neck cancer patients: a case-control study.Frontiers in oncology · 2025Article
- Public perception on face mask wearing during COVID-19 pandemic in Malaysia: A cross sectional study.PloS one · 2024Article
- COVID-19 and Masking Disparities: Qualitative Analysis of Trust on the CDC's Facebook Page.International journal of environmental research and public health · 2023Article
- COVID-19 preparedness and response in rural and remote areas: A scoping review.PLOS global public health · 2023Article
- Article
- Orthodontic Adolescent Patients' Attitudes toward Protective Face Mask Wearing during the COVID-19 Pandemic.Medicina (Kaunas, Lithuania) · 2022Article
- Evaluation of Student Satisfaction with Ubiquitous-Based Tests in Women's Health Nursing Course.Healthcare (Basel, Switzerland) · 2021Article
- To Wear or Not to Wear: Analysis of Individuals' Tendency to Wear Masks during the COVID-19 Pandemic in China.International journal of environmental research and public health · 2021Article
Corrections and comments
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Authors and funding
3 authors.
Funding
Abstract
The SARS-CoV-2 virus first emerged in late 2019 and has since spread quickly throughout China and become a global pandemic. As the situation with COVID-19 has evolved, wearing a face mask in public has grown commonplace. Using the technology acceptance model (TAM) as a foundation, this study introduces three new variables, namely, perceived risk, social pressure, and social image, to establish an extended model for investigating the factors that influence if residents wear masks. A total of 1200 questionnaires were distributed in China, from 1 February to 30 May 2020, through China's largest online platform. The results indicate the following: 1. Residents' positive attitude towards mask wearing promotes their behavioral intention to wear masks. 2. Perceived risk, social pressure, and social image have a positive impact on attitude towards mask wearing. 3. The intention to wear masks and attitude were both positively influenced by perceived usefulness. 4. The perceived usefulness is more influential in rural than urban groups, in terms of behavioral intention. This article proposes that public education on the facts related to the coronavirus, the threats posed by the COVID-19 pandemic to health, and the usefulness of face masks in preventing the transmission of COVID-19 could increase residents' intention to wear a mask.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.