ArticleHuman vaccines & immunotherapeutics2021
Promoting HPV vaccination on social media: interactive effects of threat, efficacy and social cues.
Article in Human vaccines & immunotherapeutics, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed.
- Vaccine Perceptions Outweigh Emotional Flow in Predicting HPV Vaccination Intentions Among Gen Z College Students.Vaccines · 2026Article
- The Role of Internet Information on Anti-HPV Vaccines: A Comprehensive Overview of a Double-Edged Sword.Vaccines · 2025Review
- HPV vaccine uptake among adolescent girls in Nigeria: The complex role of caregivers' education.PloS one · 2025Article
- Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review.Vaccines · 2024Review
- Article
- Social Media Promotion of a Telehealth-based Vaccine Delivery System at the Outpatient Department: a Quasi-Experimental Study.Acta medica Philippina · 2024Article
- Persuasive COVID-19 vaccination campaigns on Facebook and nationwide vaccination coverage in Ukraine, India, and Pakistan.PLOS global public health · 2023Article
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Authors and funding
3 authors.
Funding
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Abstract
backgroundWomen are currently facing a tremendous threat of cervical cancer globally. Social media health campaigns have the potential to shape public health behaviors. This study explores the effects of cervical-cancer-related fear appeal messages with social cues on social media using the extended parallel processing model (EPPM).
methodWe use a 2 (threat: present vs. absent) × 2 (efficacy: present vs. absent) × 2 (social cues: high vs. low) factorial experimental design to examine the effects of fear appeal messages with social cues on behavioral intention to receive the human papillomavirus (HPV) vaccination.
resultsThere was a significant main effect of threat on the intention to receive HPV vaccination. Additionally, a significant three-way interactive effect among threat, efficacy, and social cues was detected.
conclusionWomen exposed to threat messages had a higher intention of HPV vaccination compared to those who were exposed to non-threat messages. Furthermore, with the low number of likes, women who were exposed to messages containing both threat and efficacy tended to have the highest intention of HPV vaccination. PRACTICE IMPLICATIONS: When conducting fear appeal campaigns on social media, the side effects of number of
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