ArticleFrontiers in public health
Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology.
Article in Frontiers in public health. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Article
- Understanding COVID-19 Vaccine Confidence in People Living with HIV: A pan-Canadian Survey.AIDS and behavior · 2023Article
- Increasing Couriers' Job Satisfaction through Social-Sustainability Practices: Perceived Fairness and Psychological-Safety Perspectives.Behavioral sciences (Basel, Switzerland) · 2023Article
- Smoking cessation policy and treatments derived from the protective motivation of smokers: a study on graphic health warning labels.Frontiers in psychology · 2023Article
- Impact of the COVID-19 pandemic on household financial asset allocation: A China population study.Frontiers in psychology · 2022Article
- Revisit the Effects of Health Literacy on Health Behaviors in the Context of COVID-19: The Mediation Pathways Based on the Health Belief Model.Frontiers in public health · 2022Article
- Influence of Multi-Role Interactions in Community Group-Buying on Consumers' Lock-In Purchasing Intention From a Fixed Leader Based on Role Theory and Trust Transfer Theory.Frontiers in psychology · 2022Article
- Consumer Motivations for Adopting Omnichannel Retailing: A Safety-Driven Perspective in the Context of COVID-19.Frontiers in public health · 2021Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using livestream shopping technology. A theoretical model was designed that combines the health belief model, trust theory, and the theory of planned behavior. Empirical data were collected from 358 residents in China and then analyzed using structural equation modeling. The results showed that perceived susceptibility, perceived severity, perceived benefits, and perceived obstacles had a significant impact on consumer trust. Consumer trust in turn had a direct impact on behavioral intention and an indirect impact on behavioral intention
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Registered trials
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