ArticlePlastic and reconstructive surgery2021
Evaluation of Social Media Utilization by Academic Plastic Surgery Programs during the COVID-19 Pandemic.
Article in Plastic and reconstructive surgery, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
7 citing papers in PubMed.
- Plastic Surgery Residency Program Instagram Engagement with Prospective Applicants: A Cohort Analysis in the United States.Archives of plastic surgery · 2026Article
- Instagram Use Among Integrated Plastic Surgery Residency Programs: New Insight for Applicants?Plastic and reconstructive surgery. Global open · 2025Article
- Social Media Depiction of Cleft Lip and Cleft Palate: Instagram Versus YouTube Shorts Analysis: Instagram Post Versus Instagram Reel Analysis.Craniomaxillofacial trauma & reconstruction · 2025Article
- The Need for Higher Levels of Evidence in Plastic Surgery.Plastic and reconstructive surgery. Global open · 2024Article
- Is #Gender Affirmation Surgery Trending? An Analysis of Plastic Surgery Residency Social Media Content.Transgender health · 2024Article
- Having Social Media among Integrated Plastic Surgery Applicants: Is It Needed to Match?Plastic and reconstructive surgery. Global open · 2023Article
- The Relationship between Plastic Surgery Residency Instagram Characteristics and Doximity Rank.Plastic and reconstructive surgery. Global open · 2023Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundIn response to the cancellation of away rotations and the shift to virtual interviews due to the coronavirus disease of 2019 (COVID-19) pandemic, residency programs have pursued other methods of sharing program details, most notably with the use of social media. This study aimed to evaluate the extent of social media utilization in the setting of the COVID-19 pandemic by plastic surgery residency programs.
methodsInstagram, Twitter, and Facebook accounts of plastic surgery programs, program directors, and chiefs were identified. Number of followers, total posts, and posts since March 1, 2020, were extracted. Account content was categorized as informational, social, operative, research, self-promotional, guest lecture, education, or other. Spearman's coefficient was used to determine correlations among account data. Differences among regions and program pathways were evaluated using the Kruskal-Wallis test.
resultsSince March 1, 2020, 17 Instagram, five Twitter, and three Facebook accounts have been created. Instagram was most widely used and followed (1720 posts, 1235.7 ± 735.9 followers) compared with Twitter (722 tweets, 325.6 ± 451.0 followers) and Facebook (430 posts, 338.3 ± 363.3 followers). Although the majority of content was informational (45.1 percent), Instagram contained more social content (21 percent), Twitter contained more research (21 percent), and Facebook contained more self-promotional content (25 percent). Integrated-only programs on average posted more on Instagram (21.5 ± 15.1 posts) than did independent-only programs (9.4 ± 8.5 posts), and post volume moderately correlated with number of followers. There were no statistically significant differences among regional means.
conclusionPlastic surgery residency programs have incorporated social media into their recruitment strategies and will likely continue to increase and diversify their posts to effectively engage with future applicants.
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