ArticleInternational journal of environmental research and public health2021
Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students.
Article in International journal of environmental research and public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- Influence of grandchildren on COVID-19 vaccination uptake among older adults in China: a parallel-group, cluster-randomized controlled trial.Nature aging · 2024Trial
- The Association between Message Framing and Intention to Vaccinate Predictive of Hepatitis A Vaccine Uptake.International journal of environmental research and public health · 2024Trial
- When do persuasive messages on vaccine safety steer COVID-19 vaccine acceptance and recommendations? Behavioural insights from a randomised controlled experiment in Malaysia.BMJ global health · 2022Trial
- Political vs. expert: the impact of influencer type on vaccination willingness.Frontiers in public health · 2026Article
- Development and validation of the message-framed exercise rehabilitation education program for post-PCI patients: a study protocol.Frontiers in public health · 2026Article
- Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review.Vaccines · 2024Review
- I want to be safe: understanding the main drivers behind vaccination choice throughout the pandemic.BMC public health · 2024Article
- What can public health communicators learn from Reddit? A perspective for the next pandemic.Frontiers in public health · 2024Article
- Article
- Designing and testing social media campaign messages to promote COVID-19 vaccine confidence among rural adults: A community-engaged approach featuring rural community leader and clinician testimonials.Preventive medicine reports · 2023Article
- College students' influence on COVID-19 vaccination uptake among seniors in China: a protocol of combined cross-sectional and experimental study.BMC public health · 2023Article
- Interventions to increase COVID-19 vaccine uptake: a scoping review.The Cochrane database of systematic reviews · 2022Article
- Using first-person narratives about healthcare workers and people who are incarcerated to motivate helping behaviors during the COVID-19 pandemic.Social science & medicine (1982) · 2022Article
- Does the Formulation of the Decision Problem Affect Retirement?-Framing Effect and Planned Retirement Age.International journal of environmental research and public health · 2022Article
- Ex-ante reminders: The effect of messaging strategies on reducing non-sustainable consumption behaviors in access-based services.Frontiers in psychology · 2022Article
Corrections and comments
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3 authors.
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No grant is acknowledged in the PubMed record.
Abstract
During a public health crisis, the provision and dissemination of health-related information are important for the relevant authorities to keep the public informed. By using different types of message framing, the authorities can effectively guide and persuade people to adopt health-related behaviors (such as vaccination). In this study, a web-based experiment using a 2 × 2 (message framing: gain framing versus loss framing) × (message presentation: narrative versus non-narrative) design was conducted to investigate the effects of different message frames on vaccination promotion. In total, 298 college students were recruited to participate in this study. The results suggest that, for message framing, loss-framed (vs. gain-framed) messages lead to higher intentions to get vaccinated. Furthermore, compared with non-narrative messages, narrative messages are more persuasive in promoting vaccination behavior. However, the interaction effect between gain-loss message framing and narrative framing is not significant. Additionally, perceived severity, perceived benefits, and perceived costs mediate the effect of narrative framing on behavioral intentions. In other words, compared with non-narrative messages, narrative messages lead to higher levels of perceived severity and perceived benefits, and a lower level of perceived costs, which in turn increase intentions to get vaccinated. This paper provides insightful implications for both researchers and practitioners.
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